Chewing Gum Consultant

Professional Chewing gum industry meeting point

Chewing gum (non producers) 12/04/2013

Filed under: Market & Fairs,New product — Joan Mestres @ 11:23 AM
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In ISM I met not only many companies producing and selling their chewing gums, but also some others that are only taking care of the commercial part, and leaving the production to others.

Of course the number of the producers in the fair are much higher than the number of these commercializing companies, but I’d like to mention at least three here:

– BLINK.

This Danish company combines confectionery with fashion. They are experts in mints but they also have now a Gum version. Their packaging is really outstanding: Tin boxes with incredible designs which give a premium look to the product. Their BlinkGum comes in three different flavors and the gum itself is a two-layer compressed piece. So, in this case, not only the packaging is unique, but the product inside is exceptional. This is the link to their web: blink

– KERRY GUM

German company selling gum (coated dragees filled with liquid) in many different interesting packagings. Design is also in their focus. The plastic bottles are their strong point and they are modifying them to adapt to different circumstances. Like the football, basketball or tennis versions, or the one with a lanyard.:

GumBox_KerryGum_Fussball_mGumBox_KerryGum_-Basketball_m GumBox_KerryGum_Tennis_mGumPocket_KerryGum_Lanyard_m

They also have blister presentations. One of the versions (which I did not find in their website but was presented in ISM) was Keery Gum Energy, which claims to contain Caffeine, Guarana and Taurin. This the link to their website (only in German): Kerry gum

-MAXX SWEETS

German company commercializing chewing gum dragees in different presentations. I am sorry, I could not find their web site.

 

Caffeine gum 13/03/2013

Filed under: New product — Joan Mestres @ 5:45 PM
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As you know, I have a special interest on functional chewing gums. The industry is venturing more and more into this field (basically driven by juicy margins) and every time I get news about one of these products I like to share it with you.

Today I read in Confectionerynews.com an article informing that Wrigley is planning to launch a gum with caffeine. It will be branded “Alert energy” and follow the path of energy drinks and the like. The product will contain 40mg of caffeine per piece, which is about half of the content of a cup of coffee (I wonder what size of coffee cup is considered a standard “cup”, but that’s another issue…). However the article points out potential problems from having this product consumed by children or teenagers. The article also reviews a number of chewing gums that are currently present in the market which also contain caffeine. Really interesting! Please have a look to this link:

Caffeinated Gum by Wrigley – confectionerynews.com