Chewing Gum Consultant

The Colombian multinational COLOMBINA SA has acquired the Spanish FIESTA SA for 16,8 M euro, according to the press. The most important product from FIESTA is a lollipop filled with gum with the brand “Kojak”. The new owner commited to keep the all the employees for at least 1 year, and to inject 1 Million euros to start new projects. Fiesta will be used as platform to distribute the Colombian products to Africa and Europe. Once brand and company have been sold, it is still pending to see the future of the factory itself, located near Madrid.