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Caffeine Gum – Stay Alert- Wrigley – USA 30/10/2017

Filed under: New product — Joan Mestres @ 8:31 AM
Tags: , , ,

I read the news in www.confectionerynews.com that Mars/Wrigley has decided to re-introduce their Caffeine Gum in the market.

The company withdraw that gum in 2013 because there were doubts about thte effects that it could have on children.

You can read the story in the linked article.

Even the FDA has not regulated the use of such product regarding children (the legal situationj is the same today than in 2013) the compnay says that has conducted their own studies and decided to re-launch it. The article also contains interesting figures about the gum market in the USA, where we can see the the decline in sales is still there and that Wrigley continues losing market share. I guess this might be one of the reasons for this re-introduction of the “Alert Gum”, now called “Alert Caffeine Gum” ( and before “Alert Energy Gum”).

As I mentioned several times before, going into the fuctional gum segment is one of the ways to try to boost sales.

 

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