Chewing Gum Consultant

Professional Chewing gum industry meeting point

SWEET VICTORY – Israel 25/05/2023

Filed under: New product — Joan Mestres @ 2:23 PM
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Today, quite an interesting claim for a chewing gum. Different that the ones we can usually find in our industry (more related to energy, concentration, …). The israeli company Sweet Victory launched a gum which claim to fight sugar craving. It contains an active ingredient from the plant “Gymnema Sylvestre”. This ingredient (molecule similar to glucose) blocks the sugar receptors in our tongue. This means that we cannot taste the sugar while the effect lasts (they claim 2 hours).

The claim and the mechanism is interesting. I cannot say by myself if this works, as I have not tasted the product.

It comes in different packaging (blister, platic bottle and flow pack) and flavours.

You can find much more information in their website www.sweetvictory-gum.com and also in this article from FoodNavigator Europe.

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FLEER – Spain . Gum for E-Gamers. CLIX PRO 24/05/2023

Filed under: New product — Joan Mestres @ 12:34 PM
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Today another novelty seen in ISM. A gum specially designed and directed to E-gamers. This is a growing segment of the market and the company Fleer has identified it as such, and presents their CLIX Pro, containing different Vitamins and also Green Tea and Ginseng.

CLIX is their well-established brand for their chewing gum, after many years, so they use the same umbrella to launch this very special product. It comes in blister with 10 pieces of coated gum www.clixpro.es

 

MULTITRANCE – Netherlands. CBD Chewing gum 23/05/2023

Filed under: New product — Joan Mestres @ 12:11 PM
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The use of Cannabis, Hemp, CBD in food is a hot topic. I must admit that I get confused when I try to understand the different legislations, which change continuously in each EU country, UK, Australia, Canada, Latin America or each one of the States in the US. I think I will leave that to the experts and I will keep posting here (as I have been doing so far) the products that I find containing this controversial ingredient/s.

In this case from the Netherlands, where the company Multitrance offers a broad range of products, like the one in the photo below, that is presented in blister and contains 12 gum pieces with 17mg CBD in each. Interesting green spots on the coating of each piece, which makes it more appealing. You can find much more in their website www.multitrance.com

Not only they offer different items such as chocolate, gummies, candies, beer, muffins, etc. but also plenty of accessories.

 

Confiteca – Ecuador 22/05/2023

Filed under: Market & Fairs,New product — Joan Mestres @ 11:39 AM
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Not everything is functional gum! Although I like a lot the novelties is this segment, I also like to see new launches in the field of more traditional gum. There are not many, I must say, so when I find one it is very good news.

In this case the Ecuadorian company Confiteca presented in ISM an extra sour gum. The format is what is more interesting: A 20cm-long cylinder filled with liquid (in some cases) or powder (in another version). Each bar, or cylinder comes in a flowpack. The product has a soft nice chew and, of course, an extra sour taste. Named “Super Hiper Ácido” comes in different flavours (watermelon, maracuya, strawberry…)

 

CHIC-KLES – Spain GUM&GO 19/05/2023

Filed under: Market & Fairs,New product — Joan Mestres @ 11:32 AM
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The company Chic-kles has been busy recently. They exhibited in ISM and also in Vitafoods launching their new functional gums under the brand “Gum&Go”. This is a well-differentiated product from their standard range and , of course, is a complete range of functional gums covering different claims:

  • Easy calm: With Melatonin, L-Tryptophan and Lemon Balm Extract
  • B12+ Iron boost. With both ingredients plus vitamin C
  • Shape care: With Probiotic BPL1 and Zinc
  • Energy shot: With Caffeine, Vitamin B5, Ginseng and Guarana
  • Vitamin shield: With B6, B2 and C
  • Strong teeth: With Xylitol, fluoride, Calcium and Vitamin D

They are presented as coated pillows, packed in blisters, with 10 gum pieces each.

For mor information; jchernandez@chic-kles.com

 

JAWLINER – Germany 03/05/2023

Filed under: Uncategorized — Joan Mestres @ 10:36 AM
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Back from ISM, which is always a great place where to meet friends, colleagues and customers. Also a perfect place to get an idea about the industry, see trends and new products.

I like showing here new products I discover and this one today is really special: A gum that is designed to strengthen your jaw muscles. The chew is really hard, the hardest I’ve ever seen and this is exercising your jaw. I find the concept very revolutionary. It is a German company commercializing it. You can learn more in their website www.jawliner.de

I will be posting about other news from ISM as soon as i can, but now heading to Interpack, Düsseldorf and then Vitafoods, Geneva. Let’s see what I can find and learn there!