Chewing Gum Consultant

Professional Chewing gum industry meeting point

SWEET VICTORY – Israel 25/05/2023

Filed under: New product — Joan Mestres @ 2:23 PM
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Today, quite an interesting claim for a chewing gum. Different that the ones we can usually find in our industry (more related to energy, concentration, …). The israeli company Sweet Victory launched a gum which claim to fight sugar craving. It contains an active ingredient from the plant “Gymnema Sylvestre”. This ingredient (molecule similar to glucose) blocks the sugar receptors in our tongue. This means that we cannot taste the sugar while the effect lasts (they claim 2 hours).

The claim and the mechanism is interesting. I cannot say by myself if this works, as I have not tasted the product.

It comes in different packaging (blister, platic bottle and flow pack) and flavours.

You can find much more information in their website www.sweetvictory-gum.com and also in this article from FoodNavigator Europe.

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SUPHERB – Israel 21/05/2018

Filed under: Market & Fairs,New product — Joan Mestres @ 10:45 AM
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Continuing with functional gums, some days ago I found this interesting example from Israel. The company (Supherb) has been manufacturing dietary supplements for over fiteen years, but recently decided to use chewing gum as a delivery system for such supplements. They launched the brand “Tab in Gum” (www.tabingum.com) for this purpose. One of the most interesting claims of this product is that it may contain up to 800mg of active ingredients, which is more than other functional chewing gums in the market. The company also claims that the active ingredient is released inside the mouth within 45 seconds. This gum does not use a tabletting technology (which seems to be the most common way to produce functional gums) and the product is coated.

The product is presented in different varieties:

 

  • MultiVitamin, for Kids: With Ca, C, B3, Zn, Fe, Mn, B1, B2, folic acid, biotin, Cr, B12, A, D3, E
  • Iron 30mg. For anaemia.
  • Ginger + B6. For sea sickness/nausea
  • Cranberries + Vit C. for urinary tract infection
  • Winter : With elderberry, astragalus, vit C, liquorice and Zn. For immune system enhancement