Chewing Gum Consultant

Professional Chewing gum industry meeting point

SWEET VICTORY – Israel 25/05/2023

Filed under: New product — Joan Mestres @ 2:23 PM
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Today, quite an interesting claim for a chewing gum. Different that the ones we can usually find in our industry (more related to energy, concentration, …). The israeli company Sweet Victory launched a gum which claim to fight sugar craving. It contains an active ingredient from the plant “Gymnema Sylvestre”. This ingredient (molecule similar to glucose) blocks the sugar receptors in our tongue. This means that we cannot taste the sugar while the effect lasts (they claim 2 hours).

The claim and the mechanism is interesting. I cannot say by myself if this works, as I have not tasted the product.

It comes in different packaging (blister, platic bottle and flow pack) and flavours.

You can find much more information in their website www.sweetvictory-gum.com and also in this article from FoodNavigator Europe.

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FLEER – Spain . Gum for E-Gamers. CLIX PRO 24/05/2023

Filed under: New product — Joan Mestres @ 12:34 PM
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Today another novelty seen in ISM. A gum specially designed and directed to E-gamers. This is a growing segment of the market and the company Fleer has identified it as such, and presents their CLIX Pro, containing different Vitamins and also Green Tea and Ginseng.

CLIX is their well-established brand for their chewing gum, after many years, so they use the same umbrella to launch this very special product. It comes in blister with 10 pieces of coated gum www.clixpro.es

 

MULTITRANCE – Netherlands. CBD Chewing gum 23/05/2023

Filed under: New product — Joan Mestres @ 12:11 PM
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The use of Cannabis, Hemp, CBD in food is a hot topic. I must admit that I get confused when I try to understand the different legislations, which change continuously in each EU country, UK, Australia, Canada, Latin America or each one of the States in the US. I think I will leave that to the experts and I will keep posting here (as I have been doing so far) the products that I find containing this controversial ingredient/s.

In this case from the Netherlands, where the company Multitrance offers a broad range of products, like the one in the photo below, that is presented in blister and contains 12 gum pieces with 17mg CBD in each. Interesting green spots on the coating of each piece, which makes it more appealing. You can find much more in their website www.multitrance.com

Not only they offer different items such as chocolate, gummies, candies, beer, muffins, etc. but also plenty of accessories.

 

Confiteca – Ecuador 22/05/2023

Filed under: Market & Fairs,New product — Joan Mestres @ 11:39 AM
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Not everything is functional gum! Although I like a lot the novelties is this segment, I also like to see new launches in the field of more traditional gum. There are not many, I must say, so when I find one it is very good news.

In this case the Ecuadorian company Confiteca presented in ISM an extra sour gum. The format is what is more interesting: A 20cm-long cylinder filled with liquid (in some cases) or powder (in another version). Each bar, or cylinder comes in a flowpack. The product has a soft nice chew and, of course, an extra sour taste. Named “Super Hiper Ácido” comes in different flavours (watermelon, maracuya, strawberry…)

 

CHIC-KLES – Spain GUM&GO 19/05/2023

Filed under: Market & Fairs,New product — Joan Mestres @ 11:32 AM
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The company Chic-kles has been busy recently. They exhibited in ISM and also in Vitafoods launching their new functional gums under the brand “Gum&Go”. This is a well-differentiated product from their standard range and , of course, is a complete range of functional gums covering different claims:

  • Easy calm: With Melatonin, L-Tryptophan and Lemon Balm Extract
  • B12+ Iron boost. With both ingredients plus vitamin C
  • Shape care: With Probiotic BPL1 and Zinc
  • Energy shot: With Caffeine, Vitamin B5, Ginseng and Guarana
  • Vitamin shield: With B6, B2 and C
  • Strong teeth: With Xylitol, fluoride, Calcium and Vitamin D

They are presented as coated pillows, packed in blisters, with 10 gum pieces each.

For mor information; jchernandez@chic-kles.com

 

AFPI – Australia 28/02/2022

Filed under: Market & Fairs,New product — Joan Mestres @ 10:55 AM
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It is not usual to find chewing gums coming from Australia, but this one is even more unusual: Gum using mastic as gum base. This would go together with the current trend for natural gum bases (several posts earlier in this website) but unlike the natural gum base from chicle /sapodilla tree from Mexico, this product uses the resin from “Pistacia Genus”, a type of mastic gum.

Mastic gum is common in the Middle East, with examples in Turkey and Lebanon but this product made in Australia by Australian Food and Pharmaceutical Industries (AFPI) is different. It comes in flip top boxes and a range of flavours (original mastic, mint, cinnamon) and also a “Zero” version formulated only with mastic gum + beeswax and mint oil. Note that no sweetener is used. This gives a very special taste and texture to the product. There is even a version with probiotics (Organic Kombucha culture)!

All of them are labelled as “organic”.

Thank you to Dr Sharifi for his explanations and time during Gulfood/Dubai.

I invite you to visit their website at www.foodpharmaindu.com

 

Happygum – Austria 24/02/2022

Filed under: Market & Fairs,New product — Joan Mestres @ 4:50 PM
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Let me introduce the finalist to the “most innovative health, wellness and plant based product” during the recent Gulfood exhibition that took place in Dubai. I thank Dr Farkas for his time to explain the features of the product, which is in fact quite unique. Its benefits go around Lavender oil, but it is completed with vitamin B3, B5, B7 and Zinc. It claims to contribute “to functioning of mind, psyche and energy metabolism”.

It comes in blister pack with 10 pieces in each sleeve.

Interesting product from an Austrian company (quite unique as well in the chewing gum industry) although produced outside the country. See their website www.happygum.info

 

HELIKON – Turkey 15/02/2022

Filed under: Market & Fairs,New product — Joan Mestres @ 10:00 AM
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This last ISM I discovered a company that is producing chewing gum in Turkey named Helikon Gida, however they advertise and appear under their brand name “NUNU”. The company is expert in tableting technology and the main products are compressed candies (see their website https://www.helikon.com.tr/). Surprisingly , the compressed chewing gum does not appear in the website, although I have samples of “Nunu Ciklet”, which claims to be Aspartame Free and sweetened with Stevia. It comes in zip pack pouches with 15 pieces inside and different flavours. The ones I have are with Mastic (very popular in Turkey) and another with Tutti Frutti. Thanks to Mr Yasar Acar for his time and explanations.

 

NTP BIOTECH- Italy 11/02/2022

Filed under: Market & Fairs,New product — Joan Mestres @ 11:00 AM
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When we talk about functional gum, one of the companies that offers a wider range of products is NTP Biotech, based on Italy. I visited their stand and thank Mr Pietro Porrini for his time.

This company produces gum by compression/tabletting and the results are excellent. They are specialists on the addition of functional ingredients in the formulation and I was surprised by the number of functionalities that they cover. The reason for that, is that the company is part of the group Sintal dietetics, specialist in food supplements (not only in gum, for which they have the brand GUMD’E) but also in capsules, liquid drops and other presentations. I already mentioned them in a post back in 2018 that you can find here.

NTP Biotech is open to private label production.

I got samples of the following chewing gums:

  • Body Drain
  • Tonus Gum
  • Energy Gum
  • Diet Plan
  • No Acid Gum
  • No Stress

In this type of product, obtaining a proper taste is a difficult task, because of the unpleasant taste of some of the active ingredients (typical example is the Caffeine in energy gum). So when this is achieved, the task of the formulating team must be praised!

 

Natural Gum – Continued 10/02/2022

Filed under: Market & Fairs,New product — Joan Mestres @ 10:48 AM
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A clear trend in recent years has been the use of natural gum base, from sapodilla trees in Mexico. Different companies have launched chewing gums formulated using only natural ingredients. The gum base is one of them but also the flavours and sweeteners are natural. Some of them use the claim “plastic free”.

I have talked in this website about natural gums in the past (The Humble, Endoca, Two Wise Chimps, BenBits, Simply gum, Chewsy,…) , so this is not new to us. I just want to introduce here three companies that were exhibiting in ISM:

TRUE GUM www.truegum.com

FOREST GUM www.forestgum.de

TREE GUM www.treegum.ch

Only the first one has the website in English. “True gum” has been in the market for quite a few years now and can be found in many supermarkets around Europe. Recently, it became part of The Humble group, a Swedish company that specializes in Oral Care products (not only gum) and offers its own natural gum as well.

Recently, we see also the well-known brand STIMOROL, by the giant Mondelez, also offering a natural version. This is available only in Denmark and Switzerland and it comes with 2 different flavours (Spearmint&Eucalyptus and Lemon&Ginger). I find quite interesting that one of the big names in the chewing gum industry has decided to take this way as well. Let’s see how this works in the market and… let’s see if other big names (Mars/Wrigley, Perfetti Van Melle, Lotte,…) decide to follow in the near future.

As this is a clear growing market segment, I wonder if the supply of natural gum base from the trees will be enough to cover the demand!!