The mexican chewing gum manufacturer PISSA (Productos Industriales del Saltillo S. de R.L. de C.V.) presented during the last Sweets&Snacks Expo in Chicago their “Yummy Sand”. It consists on a box with gum in powder form (resembling sand) and some moulds to create “sand” castles or buildings.
I always considered PISSA (I’ve been in the factory several times) a very professional, innovative and interesting company. They are one of the main Co-Manufacturers of gum in the Area. Being close to the US, they are naturally oriented to this market., although has customer around the world. PISSA is a joint venture between PEPSICO and some local entrepreneurs, and produces gum for many other companies (including big names in the industry).
It has been a while since they produce gum in powder, but this is the first time that I see this product named “Yummy Sand” which comes under the umbrella of their own brand “Delicrea” (acronym for Delicious-Creativity”). “Delicrea” has range of toy+candy combinations.
I leave here a link to the article of www.confectionerynews.com where the news is mentioned, a link to the website of PISSA and a link to a previous post in this website about this company and its products.