Chewing Gum Consultant

Professional Chewing gum industry meeting point

The Humble – Sweden 18/04/2018

Filed under: Market & Fairs,New product — Joan Mestres @ 10:00 AM
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This is a new company in the field of chewing gum. They exhibited at last ISM for the first time.

Based in Sweden, they focus on oral care products (toothpaste and toothbrush are their stars) with a natural and evironmentally friendy approach. Their chewing gum completes this oral care range and it claims to be compeltely natural: Natural gum base, no sugar, etc. Even the packaging is eco-friendly. The gum comes in three different flavors: Mint, Lemon, Topical Fruits and Salty Liquorice (to honour their Scandinavian origin!).

More and more companies jump on this trend for natural products. Sometimes the legislation is not clear about what can be claimed or not (the words “eco”, “organic”, “natural”, “bio”, … have sometimes blurred borders and change depending on the legislation of each country) so I think it is a very tricky field, althougb for sure one that will take more and more share in the near future.

Check their web-site to learn more.

 

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Yummy Sand – PISSA / DULICREA (Mexico) 17/04/2018

Filed under: Market & Fairs,New product — Joan Mestres @ 10:00 AM
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This is a product that I discovered last ISM in Cologne /Germany.

It is gum in powder form, which ressembles sand. It is intended for the children to play with it and form sand castles (which eventually can be eated becasue the product is bubble gum).

It is produced by the mexican company PISSA. I already wrote about them in the past because they are specialized increating funny products. In fact, their brand DELICREA covers a range of special products with the “fun” dimension. Thier motto is “edible toys”, and they have, besides “Yummy Sand”, also “Emotipaint”, “Lollipop maker”, “Candy dough” and “Candy bricks”. Check their website for more info:  www.delicreacandy.com  There is even a video about this novelty.

This is the picture that I took in ISM:

 

 

 

 

CHEW POD – USA/Canada 13/04/2018

Filed under: Market & Fairs,New product — Joan Mestres @ 10:10 AM
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One more information about functional gum.

I wrote about this company about a year ago (link).

Now it seems that they decided to target the US market. Of course, with such an interesting functional gum for sure there is an opportunity. I attach the article fom Confectiomery News (link) so you can read the full information. It seems that the current formulation has changed slightly from the one I mentioned one year ago (e.g. In the “Energy on Demand” version the guaraná has disappeared and there is vitamin B5 instead). What has not changed is that the article still mentions the same two products that I described: “energy on Demand” and ” Sleep on demand”. The third product of the range “Focus on demand” is not mentioned.

 

What I find interesting in the article is the specific mention to the e-commerce and the intention of the company to fully develop this sales channel.

Also, it mentions the trend of “sugarfree” and “aspartamefree”, which is useful to keep in mind.

 

ICE CUBES – Hershey 12/04/2018

Filed under: New product — Joan Mestres @ 5:14 PM
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Today I saw these news about one of my favourites gum in the market: “Ice cubes” and I wanted to share it with you.

Hershey is going to launch a special edition of “glittering gum”. I am looking forward to seeing this product. The article from Confectionery News (see link) gives also figures about the growth of this particular brand, which is doing far much better than any of their counterparts.

I think it is a pity that Hershey does not promote more this gum segment, as their focus is in chocolate. Some days ago I was in their shop in Times Square/NY and none of the staff there seemed to be aware of this excelent product of their own company. Finally, I could find the “Ice Cubes” in a small, hidden corner of the shop.

 

Caffeine Gum – Stay Alert- Wrigley – USA 30/10/2017

Filed under: New product — Joan Mestres @ 8:31 AM
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I read the news in www.confectionerynews.com that Mars/Wrigley has decided to re-introduce their Caffeine Gum in the market.

The company withdraw that gum in 2013 because there were doubts about thte effects that it could have on children.

You can read the story in the linked article.

Even the FDA has not regulated the use of such product regarding children (the legal situationj is the same today than in 2013) the compnay says that has conducted their own studies and decided to re-launch it. The article also contains interesting figures about the gum market in the USA, where we can see the the decline in sales is still there and that Wrigley continues losing market share. I guess this might be one of the reasons for this re-introduction of the “Alert Gum”, now called “Alert Caffeine Gum” ( and before “Alert Energy Gum”).

As I mentioned several times before, going into the fuctional gum segment is one of the ways to try to boost sales.

 

 

Chewing gum in powder – PISSA (Mexico) 21/06/2017

Filed under: New product — Joan Mestres @ 2:51 PM
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The mexican chewing gum manufacturer PISSA (Productos Industriales del Saltillo S. de R.L. de C.V.) presented during the last Sweets&Snacks Expo in Chicago their “Yummy Sand”. It consists on a box with gum in powder form (resembling sand)  and some moulds to create “sand” castles or buildings.

I always considered PISSA (I’ve been in the factory several times) a very professional, innovative and interesting company. They are one of the main Co-Manufacturers of gum in the Area. Being close to the US, they are naturally oriented to this market., although has customer around the world. PISSA is a joint venture between PEPSICO and some local entrepreneurs, and produces gum for many other companies (including big names in the industry).

It has been a while since they produce gum in powder, but this is the first time that I see this product named “Yummy Sand” which comes under the umbrella of their own brand “Delicrea” (acronym for Delicious-Creativity”). “Delicrea” has range of toy+candy combinations.

 

I leave here a link to the article of www.confectionerynews.com where the news is mentioned,  a link to the website of PISSA and a link to a previous post in this website about this company and its products.

 

 

Tic Tac Gum – Ferrero 08/06/2017

Filed under: New product — Joan Mestres @ 3:40 PM
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More on this thread that has already a few posts. I read the news to day that the product will be launched in the US next year, 2018. This is a move that shows how serious the company is about this product. As far as I know it is available now only in the Italian market.

You have here the link to the article of www.confectionerynews.com that mention this expansion plan.