Chewing Gum Consultant

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Trendy Packaging 30/06/2021

Filed under: New product — Joan Mestres @ 6:49 PM
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There is a clear key word when talking about current trends in chewing gum: NATURAL.

More and more products are launched under this claim (which of course does not only apply to chewing gum, but it is a trend in all types of food and even beyond).

One way to make a gum that is natural is using the right ingredients (natural gum base, natural sweeteners, natural flavours etc) but there is also the packaging! Some producers (not all) have this in mind and today I have read this article in Candy Industry mentioning that one of the leaders (Perfetti Van Melle) has launched a gum with an interesting cardboard packaging. I am sure we will se more coming this way. Congratulations!


Magnetic gum packaging 23/05/2013

Filed under: New product — Joan Mestres @ 11:36 AM
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I am not talking much about packaging. I regret this because it is one of the most important features in a chewing gum. It is the “dress” that presents it to the final consumer, so it says a lot about the positioning of the product, its characteristics, the type of user to whom it is addressed, etc. Not to mention the more technical aspects in which packaging is involved, like effects on the shelf life…

There are innovations in packaging, like there are in flavours, in sweeteners, in process machinery or in any other aspect of chewing gum. New forms of packaging are designed to protect the product and to present it in the most appealing way to the consumer. Let’s take for example one of the latest: ID Gum launched by Mondelez not too long ago. This packaging contains magnetic elements that allow to be re-closed as many times as needed. It is the first time that this feature is applied to chewing gum so it deserves full consideration.

You can see more in this link from AIPIA (Active & Intelligent Packaging Industry Association)


New Product, more! 13/08/2012

Filed under: New product — Joan Mestres @ 2:49 PM
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Some days ago I was mentioning an interesting product from Wrigley in Australia. Today it is Cadbury’s turn, and they have a new product in the US named “ID“. This gum, targeted to teenagers has two main characteristics: The first is a printed surface with different designs (there are some products in the market with this feature but none of them has been launched recently). The second interesting characteristic is a packaging with a magnet in the sleeve so it can be properly closed.

I attach below a link where you can read more about this product:

and this one that discusses about this product and some other novelties in the chewing gum market:



Chewing gum technology book 12/07/2012

For those of you that are interested on knowing more and more about technological aspects around chewing gum, I can reccommend the book “Formulation and Production of Chewing and Bubble Gum”, by Douglas Fritz. You can find it in different internet stores (  or  and others). In this book you will find the top relevant issues that interest you.


Smaller gum packages 16/05/2012

Filed under: Market & Fairs,New product — Joan Mestres @ 4:01 AM
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Continuing the last post, there are still more news about this trend in US. Producers go into smaller packs of chewing gum in order to position themselves in the right unit price.

Considering the economic crisis in most of Europe, I would not be surprised that this crosses the Atlantic quite soon. Let’s count the weeks….

By Oliver Nieburg.


Packaging 27/03/2012

Filed under: Market & Fairs,New product — Joan Mestres @ 1:51 PM
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Today I attach two articles about packaging and sizes of the gum pieces. They are from the last quarter of last year but I had them in my files and I wanted to share them with you.

The first one is about US market and how the two giants try to go smaller in order to boost sales. Interestingly, smaller units have been the only way to sell gums in many developing countries. However, some years ago we saw big packagings being launched into the market in many developed countries (come to my mind the plastic bottles containing over 60 grams of dragees, devised to be convenient to carry in the car).

The second one describes a study carried out in Spain and it seems to go more around aesthetics (mentions the preference of customers for slim packaging and warm colours) than around the economical implications of using such packagings.

Both interesting, even from different markets and from different point of view.

Wrigley and Kraft opt for smaller gum packs at reduced rates to boost US sales and reflect consumer spending trends

25-Oct-2011 Oliver Nieburg


Spanish youth want slim pack gum in warm colours – study

17-Nov-2011 Oliver Nieburg

Young adults in Spain who are biggest chewing gum consumers in the nation prefer slim pack gums in warm colours, according to a report from Spanish researchers.

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