Some days ago I was mentioning an interesting product from Wrigley in Australia. Today it is Cadbury’s turn, and they have a new product in the US named “ID“. This gum, targeted to teenagers has two main characteristics: The first is a printed surface with different designs (there are some products in the market with this feature but none of them has been launched recently). The second interesting characteristic is a packaging with a magnet in the sleeve so it can be properly closed.
I attach below a link where you can read more about this product:
http://www.just-food.com/news/kraft-looks-to-boost-gum-sales-with-new-brand_id119104.aspx
and this one that discusses about this product and some other novelties in the chewing gum market:
http://www.usatoday.com/money/industries/food/story/2012-05-04/wacky-chewing-gum/54818846/1
Chewing Gum Consultant 