Chewing Gum Consultant

Professional Chewing gum industry meeting point

Argentina 18/10/2012

Filed under: Market & Fairs — Joan Mestres @ 4:14 PM
Tags: , , , , , ,

I was recently in Argentina, so I take this excuse to comment a bit on the gum market of this country.
It is a clear duopoly with Kraft/Cadbury holding 54% market share in value and the local player Arcor 42%. Not much room left for the others! Each of them have their very strong brands (Beldent and TopLine respectively) well established in the market since many years. Being sugar free brands, these are gaining market share each year to other sugared brands like Bubaloo or Bazooka (both Cadbury), which decrease, following the general world-wide trend. We can find another common trend also in Argentina: Increase of chewing gum and decrease of bubble gum, with functional gum being a strong driver for the increase.
While bubble gum accounts for 12400 T and only 714 Million Peso value, chewing gum represents 7400 T but 1300 Million Peso value!
Two specificities of this market are the high inflation rate (around 25%) and the increased legislation to protect the local economy by making imports more and more difficult. Both issues affect the chewing gum market. The perspectives are positive and some growth (2%) is expected.

Advertisements
 

Nostalgia 01/10/2012

Filed under: Market & Fairs — Joan Mestres @ 6:15 PM
Tags: , , , , , , , , , ,

Now that we have to name the second player in our field “Mondelez” instead of Kraft, there many names that come to my mind which are no longer in use.

The same company, Kraft, took over some years ago Cadbury, which in turn had purchased Adams from Pfizer. Adams, a pioneer in our industry, was belonging to Warner Lambert. Cadbury also absorbed the Danish Dandy, the Argentinian Stani, the Egyptian BimBim and many others.

The other big player, Wrigley, is now within the Mars Inc. group, but it had absorbed some companies in the past, like Joyco (previously named General de Confiteria).

If we llok at the suppliers, we can also find names that are not there anymore. In the field of flavours I remember Bush Boake Allen (BBA), now in IFF; or Quest and Tastemaker now in Givaudan. In terms of machinery we can remember that names of Togum, Comeck or WLS. Many of their machines are still in factories around the world. Or even Nagema, from East Germany, for packaging.

If you also remember those names, it means that you have been around for quite a while as well….

 

Chewing Gum and Chewy Candy Combination 22/08/2012

Filed under: New product — Joan Mestres @ 4:02 PM
Tags: , , , , , , , , , ,

The last trend launched into the market in terms of chewing gum format or presentation has been a co-extruded tab consisting on 3 layers of product. Kraft-Cadbury was the first to come with this innovation and named it “Trident Layers”. This is a sort of “sandwich” gum where the top and bottom layers are gum, and the middle layer is chewy candy with a different flavor. Really interesting mix! Then, the same company has launched the same concept under other brands that they own. For instance “Stride” in Japan and “Beldent” in Argentina. Other companies launched a similar product: Perfetti with the well-known “Mentos” brand and also “Vivident”. In this case, this company dared to go for three completely different layers, as you can see in the photo attached, each one with a different color and/or flavour. Recently Lotte, in Japan, joined the trend and launched “Zeus” gum. In this case they used a completely new brand and did not use any existing one (“BlackBlack”, “Xylitol”, “Green Gum”, etc…). “Zeus” gum has a really strong taste (the image on the packaging refers to a storm and lightning), whicb is quite unusual for the Japanese market, which usually prefers mild flavors. Let’s see how it performs in the market.

We will probably see other products in the market that use this innovative concept of mixing gum and chewy candy. And of course, this opens the door to other combinations…

r

 

New Product, more! 13/08/2012

Filed under: New product — Joan Mestres @ 2:49 PM
Tags: , , , , ,

Some days ago I was mentioning an interesting product from Wrigley in Australia. Today it is Cadbury’s turn, and they have a new product in the US named “ID“. This gum, targeted to teenagers has two main characteristics: The first is a printed surface with different designs (there are some products in the market with this feature but none of them has been launched recently). The second interesting characteristic is a packaging with a magnet in the sleeve so it can be properly closed.

I attach below a link where you can read more about this product:

http://www.just-food.com/news/kraft-looks-to-boost-gum-sales-with-new-brand_id119104.aspx

and this one that discusses about this product and some other novelties in the chewing gum market:

http://www.usatoday.com/money/industries/food/story/2012-05-04/wacky-chewing-gum/54818846/1

 

 

Kraft pushes for biodegradable gum 11/07/2012

Filed under: Research — Joan Mestres @ 12:40 PM
Tags: ,

The giant Kraft has a post in its website asking for inputs that will help them develop a biodegradable gum base. Those inputs can be “novel and inventive ingredients, processing methods and technology solutions”
You can read more on:
http://www.kfcollaborationkitchen.com/EN/What/Pages/NeedInformation.aspx?bid=E50EFBE8-E5E4-4044-9C79-4ECA806A84E6

It has been many years that the main players in the chewing gum field are researching in this direction, with many filed patents but limited results in the market. As the issue become hotter and hotter, maybe we can really see something relevant in the market soon….

 

More news about a biodegradable (?) gum base 09/07/2012

Filed under: Research — Joan Mestres @ 3:57 PM
Tags: , , ,

Kraft (via RSSL center in UK) is looking for novel food approval for a new gum base recently developed. This gum base seems to contain a polymer currently used in cosmetic (oral care) products. You can read the article here:

http://www.confectionerynews.com/Regulation-Safety/Another-enviro-friendly-gum-base-set-for-EU-novel-foods-approval/?utm_source=newsletter_daily&utm_medium=email&utm_campaign=Newsletter%2BDaily&c=0%2FaKxp4dYMXzeIa7Lr%2Bnp8rP515wTTwD

What surprises me is that the article mentions that the expected time for degradation is going to be “equivalent to other synthetic polymer gum bases”.

We’ll wait for more news on this and see if finally we get a real breakthrough in the market.

 

Smaller gum packages 16/05/2012

Filed under: Market & Fairs,New product — Joan Mestres @ 4:01 AM
Tags: , , ,

Continuing the last post, there are still more news about this trend in US. Producers go into smaller packs of chewing gum in order to position themselves in the right unit price.

Considering the economic crisis in most of Europe, I would not be surprised that this crosses the Atlantic quite soon. Let’s count the weeks….

http://www.confectionerynews.com/Processing-Packaging/US-chewing-gum-packs-going-pocket-sized-says-analyst/?utm_source=newsletter_daily&utm_medium=email&utm_campaign=Newsletter%2BDaily&c=0%2FaKxp4dYMXZ%2F5UG%2BoeJrLBbZVceA37z

By Oliver Nieburg.