Chewing Gum Consultant

Professional Chewing gum industry meeting point

Magnetic gum packaging 23/05/2013

Filed under: New product — Joan Mestres @ 11:36 AM
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I am not talking much about packaging. I regret this because it is one of the most important features in a chewing gum. It is the “dress” that presents it to the final consumer, so it says a lot about the positioning of the product, its characteristics, the type of user to whom it is addressed, etc. Not to mention the more technical aspects in which packaging is involved, like effects on the shelf life…

There are innovations in packaging, like there are in flavours, in sweeteners, in process machinery or in any other aspect of chewing gum. New forms of packaging are designed to protect the product and to present it in the most appealing way to the consumer. Let’s take for example one of the latest: ID Gum launched by Mondelez not too long ago. This packaging contains magnetic elements that allow to be re-closed as many times as needed. It is the first time that this feature is applied to chewing gum so it deserves full consideration.

You can see more in this link from AIPIA (Active & Intelligent Packaging Industry Association)

 

Printed gum. Mondelez Patent 15/04/2013

Mondelez has filed a patent related to a new system of printing gum. you see the link to the article in confectionerynews.com here and the link to the patent itself here

Printed gum has been around for decades. I remember “Fruit Stripes” by Wrigley…

fruit-stripe-gum

 

but the newest launch in this field has been “ID” from Mondelez, so this patent refers to this product. I presented this one on my post on 13th August 2012.

ID_Gum

 

There are also hollow balls in the market which are printed on the coated surface. Come to my mind the ones from Confiteca (Ecuador) named “agogo” and the one from Zed Gum (Ireland) which I discussed in my post about this company from last ISM.

 

New Product, more! 13/08/2012

Filed under: New product — Joan Mestres @ 2:49 PM
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Some days ago I was mentioning an interesting product from Wrigley in Australia. Today it is Cadbury’s turn, and they have a new product in the US named “ID“. This gum, targeted to teenagers has two main characteristics: The first is a printed surface with different designs (there are some products in the market with this feature but none of them has been launched recently). The second interesting characteristic is a packaging with a magnet in the sleeve so it can be properly closed.

I attach below a link where you can read more about this product:

http://www.just-food.com/news/kraft-looks-to-boost-gum-sales-with-new-brand_id119104.aspx

and this one that discusses about this product and some other novelties in the chewing gum market:

http://www.usatoday.com/money/industries/food/story/2012-05-04/wacky-chewing-gum/54818846/1