Chewing Gum Consultant

Professional Chewing gum industry meeting point

Project 7 – USA 30/06/2014

Filed under: New product — Joan Mestres @ 4:20 PM
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Let me write today about a very special company: “Project 7”.

What makes them special is their mission, which is summarized in the company’s motto: “Products for good!”. Project 7 was founded in 2008 in the US and it is trying to make a difference in the world since then. They support 7 needs (health, environment, housing, hunger, thirst, education and peace) and the purchases of their products go directly to support one of them, by co-operating with different NGO and associations. More in particular, each purchase provides funds to projects evolving planting trees, provide shelter for those affected by natural disasters, provide meals, bring drinking water to those in need, deliver anti-malaria medications, give education to children in developing nations and support anti-bullying programs in US schools.

The company has grown amazingly since 2008 and now they are present in many shops and department stores. Some of their retail partners are: American Airlines, Walgreens, Safeway, Sixflags,..  They have appeared in the news and articles extensively as well.

The offer contains gum and mints but here we are interested about their gum, which comes in six appealing flavors: Birthday cake, coconut lime, fresh & breezy, front porch lemonade, mint julep and peppermint vanilla. It has been awarded the “Most Innovative New Product” at the 2014 “Sweets & Snacks Expo” in Chicago.

I invite you to learn more about them by checking the website:


P7CoconutLimeGum_large P7PorchLemonadeGum_large



Filed under: New product — Joan Mestres @ 5:48 PM
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Today I want to talk about a functional gum. You know I have special interest on all these gums that provide some added benefits, so I am eager to taste and to talk about them.

Vitamingum® , from the USA, comes in two different versions:

– VITAMINGUM Fresh. This product is packed in blisters with 12 coated pillows each. It comes in three flavors (cinnamon, spearmint and peppermint) and contains 12 vitamins (!). They make up to 10% of the Recommended Daily Value (RDV) per serving. The vitamins are A, C, D, E and a range of Bs, plus folic acid and BiotinThe taste has good lasting and the chew is nice.

-VITAMINGUM Sport. This one comes in hollow balls packed in flow pack (each pack contains 4 balls) or in pouches containing 18 balls. There are three different flavors (grape, raspberry and bubble gum). The chew is surprisingly soft for a hollow ball and the cud volume is really big. It contains 25% of the RDV of the same vitamins as Vitamingum, so it is the “stronger version” of the former. In theory, by chewing only 4 of these balls per day, we can get the level of vitamins that is recommended.

Both products use Sucralose and Neotame as sweeteners and, in fact, use the claim of being “Aspartame free”.

It has been in the market for some time already, so it not really a new launching, but it is, anyway, a good example of how to make good functional products.

The product is based on a patent and sold by the company Vitaball, Inc. from Kentucky, and you can learn more in their website: