Chewing Gum Consultant

Professional Chewing gum industry meeting point

Tic Tac Gum – Ferrero 21/07/2021

Filed under: Market & Fairs — Joan Mestres @ 5:45 PM
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I got news that Ferrero is going to discontinue its TicTac gum that was launched not so many years ago (see other posts in this blog).

The Italian company went into the gum segment by launching this interesting product and also by acquiring the gum base producer and supplier Eurobase, in Belgium.

They are probably redefining their strategy in this field as (I guess) the targets were not met. Actually I do not see the product in the shelves of the supermarkets, although we must also take into consideration that the pandemic has hit the whole gum market, so these are hard times for many the companies. The increase in cost of raw materials, the freight charges up in the sky, … all these are factors that do not help the business.

I will be very interested to see the new moves from Ferrero and from other companies, as for sure there will be some “re-positioning”.

 

Philip Morris acquires Fertin Pharma 02/07/2021

Filed under: Market & Fairs — Joan Mestres @ 1:23 PM
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1st July 2021 brought important news to the chewing gum industry. The giant Philip Morris has acquired the Danish Fertin Pharma from EQT (which controlled 70% of the shares) and Bagen-Sorensen.

You can find information and details of the operation in many sources. I leave you here just a couple of links:

https://www.bloomberg.com/press-releases/2021-07-01/philip-morris-international-announces-agreement-to-acquire-fertin-pharma

https://www.reuters.com/business/healthcare-pharmaceuticals/philip-morris-buy-nicotine-gum-maker-fertin-pharma-push-smoke-free-products-2021-07-01/

Fertin has always been a reference when it comes to functional and pharmaceutical chewing gums. One of their strong points are the nicotin-containing products. This type of gums, used for smoke-cessation, fit well into the Philip Morris strategy of creating a smoke-free environment. Let’s see what the future brings to us in the market!