I got news that Ferrero is going to discontinue its TicTac gum that was launched not so many years ago (see other posts in this blog).
The Italian company went into the gum segment by launching this interesting product and also by acquiring the gum base producer and supplier Eurobase, in Belgium.
They are probably redefining their strategy in this field as (I guess) the targets were not met. Actually I do not see the product in the shelves of the supermarkets, although we must also take into consideration that the pandemic has hit the whole gum market, so these are hard times for many the companies. The increase in cost of raw materials, the freight charges up in the sky, … all these are factors that do not help the business.
I will be very interested to see the new moves from Ferrero and from other companies, as for sure there will be some “re-positioning”.