Chewing Gum Consultant

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Mondelez – Goodbye to chewing gum? 01/06/2022

Filed under: Market & Fairs — Joan Mestres @ 1:00 PM
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I was shocked a few days ago when I read the news that Mondelez (Number 2 chewing gum producer worldwide) is planning to divest its gum business. If this finally comes true, it can be one of the largest and most important moves in the chewing gum industry in this XXI century so far.

According to the press release the company only consider this option in developed markets, while they plan to keep the business in the rest. This clearly seems a result of the Covid19 pandemic, which resulted on decrease in chewing gum sales (not only for Mondelez but for almost everybody, I’d say).

Who can be ready to take this business? The first name that came to my mind is Ferrero. The Italian company has been trying to enter the chewing gum market without much success so far (their “TicTac Gum” was withdrawn from the market) and would be an opportunity to take well-established, recognized brands such as Trident in their portfolio. Let’s see what the future brings to us!

I leave you here some articles on this

Foodingredients1st

Reuters

ProFoodWorld

 

Tic Tac Gum – Ferrero 21/07/2021

Filed under: Market & Fairs — Joan Mestres @ 5:45 PM
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I got news that Ferrero is going to discontinue its TicTac gum that was launched not so many years ago (see other posts in this blog).

The Italian company went into the gum segment by launching this interesting product and also by acquiring the gum base producer and supplier Eurobase, in Belgium.

They are probably redefining their strategy in this field as (I guess) the targets were not met. Actually I do not see the product in the shelves of the supermarkets, although we must also take into consideration that the pandemic has hit the whole gum market, so these are hard times for many the companies. The increase in cost of raw materials, the freight charges up in the sky, … all these are factors that do not help the business.

I will be very interested to see the new moves from Ferrero and from other companies, as for sure there will be some “re-positioning”.