I was shocked a few days ago when I read the news that Mondelez (Number 2 chewing gum producer worldwide) is planning to divest its gum business. If this finally comes true, it can be one of the largest and most important moves in the chewing gum industry in this XXI century so far.
According to the press release the company only consider this option in developed markets, while they plan to keep the business in the rest. This clearly seems a result of the Covid19 pandemic, which resulted on decrease in chewing gum sales (not only for Mondelez but for almost everybody, I’d say).
Who can be ready to take this business? The first name that came to my mind is Ferrero. The Italian company has been trying to enter the chewing gum market without much success so far (their “TicTac Gum” was withdrawn from the market) and would be an opportunity to take well-established, recognized brands such as Trident in their portfolio. Let’s see what the future brings to us!
I leave you here some articles on this