Chewing Gum Consultant

Professional Chewing gum industry meeting point

MASTER CHEWING GUM – Lebanon 07/06/2018

Filed under: New product — Joan Mestres @ 1:48 PM
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Do you know what mastic is? If you are from the Middle East, I am sure you know. Outside this region, this traditional resin (from the Pristacia Lentiscus) is not so well-known. This chewable resin with a slight bitter intial taste has been used for ages. In fact the word “mastication” comes from this name.

I wanted to talk today about the lebanese company “Master Chewing Gum”, founded back in the 60s.

They have developed a lot during these years, of course, and are now well-established as one of the leaders in their region.

Among their range of products (and also offer for Private label production), I wanted to mention this one which relates to Mastic:

 

“Created in 2015 as part of the Strategic Business Unit of MCGC, MASTIKA is the first uncoated, sugar free and aspartame free mastic flavored chewing gum in the MENA region and thus in the world.
It is presented in a sophisticated, oriental pop packaging that reflects the high quality of the product while giving it a nostalgic nod. “

 

 

The company has also more “common” chewing gums… or wait! maybe not so common, because their brand “Cheque Gourmet Gum” offers a range of sophisticated flavours such: “Birthday cake”, “Mojito”, “Liquorice” and “Frozen Lemonade”. They are sugarfree and aspartame free. You can learn more using the link to the website above.

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BAZOOKA CANDY BRANDS – USA 06/06/2018

Filed under: New product — Joan Mestres @ 10:09 AM
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TOPPS is a company founded in Brooklyn, NY in 1938. It is associated with baseball trade cards (and also other sport cards). However, it started in the gum industry not much later, in 1947, with the brand “BAZOOKA” to compete with Fleer’s “Dubble bubble”. Bazooka became a common name for bubble gum and I still use it sometimes to refer to the cut&wrap format. They also commercialized bubble gum baseball cards. These are a flat sheet of pink gum printed with some figures on it.

Learn more about TOPPS in their website

Coming back to the Bazooka, now this Division of Topps is called Bazooka Candy Brands and is specialist in “funny” candies/toys/seasonal products. I find all of them really interesting because move away from the traditional presentations and show a high level of innovation and “out-of-the-box” thinking. Some weeks ago, they launched the “Juicy Drop Gum”. This is a piece of cut&wrap (“Bazooka”!) which comes with a small bottle of sour gel. The idea is that the consumer (this is targeted to kids) pours some of this gel on the groove that the gum piece has on the top surface. Then it is chewed all together. Of course, this creates an explosive impact so it is intended for those looking for strong experiences (!).

This is a link to the youtube commercial 

This is a link to the information about the company

And this is a link to the website of Chewboom.com where it informs about the launch of the product

 

 

SUJAL – Nepal 05/06/2018

Filed under: Market & Fairs — Joan Mestres @ 9:29 AM
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It is always amazing when I discover chewing gum in some remote places. (Here I should apologize for my European-centric vision of the world). But, I must admit that when I visited for the first time  (back in the early 2000s) this company in Nepal, I was deeply impressed. First because of the beauty of Pokhara and its surroundings, then because of the size of the company and its facilities, the care about safety and quality and last, but not least, because of the warm welcome from the Management (Mr Niranjan) and staff.

Yes, it has taken too long to write about them in this website, but today I fix this error. They were exhibitors for the first time in ISM, last January and I wish them all the success.

Sujal is a large industrial group producing several confectionery products (waffers, lollipops, toffe, candy,..). In terms of gum, they are producing a format which is not very common nowadays: Stick gum in multipack. This format was one of the most successful at the beginning of the chewing gum history, with brands like “Doublemint”, “Juicy Fruit” by Wrigley still in the US market. Now, the coated dragees and the mini-sticks/batons/tabs (name them the way you prefer) have taken the market share. That’s why it is interesting to show you this product. Other than this, they have as well bubble gum presented in cut&wrap format.

I invite you to visit the website of Sujal www.sujal.com.np