Chewing Gum Consultant

Professional Chewing gum industry meeting point

MASTER CHEWING GUM – Lebanon 07/06/2018

Filed under: New product — Joan Mestres @ 1:48 PM
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Do you know what mastic is? If you are from the Middle East, I am sure you know. Outside this region, this traditional resin (from the Pristacia Lentiscus) is not so well-known. This chewable resin with a slight bitter intial taste has been used for ages. In fact the word “mastication” comes from this name.

I wanted to talk today about the lebanese company “Master Chewing Gum”, founded back in the 60s.

They have developed a lot during these years, of course, and are now well-established as one of the leaders in their region.

Among their range of products (and also offer for Private label production), I wanted to mention this one which relates to Mastic:

 

“Created in 2015 as part of the Strategic Business Unit of MCGC, MASTIKA is the first uncoated, sugar free and aspartame free mastic flavored chewing gum in the MENA region and thus in the world.
It is presented in a sophisticated, oriental pop packaging that reflects the high quality of the product while giving it a nostalgic nod. “

 

 

The company has also more “common” chewing gums… or wait! maybe not so common, because their brand “Cheque Gourmet Gum” offers a range of sophisticated flavours such: “Birthday cake”, “Mojito”, “Liquorice” and “Frozen Lemonade”. They are sugarfree and aspartame free. You can learn more using the link to the website above.

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Wrigley and Mondelez cuts 12/06/2013

Filed under: Market & Fairs — Joan Mestres @ 5:10 PM
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I reproduce here two articles published by Oliver Nieburg in “confectionerynews.com”

Some days ago we learnt that Wrigley France is going to cut 207 jobs in the Biesheim factory. The production of pellets (dragĂ©es) will be transferred to another plant. The production of sticks and tabs (for France and for the European market) will remain. The company plans to build an “European Gum Base and Soft Gum Center of Excellence” in that French town located next to Strasburg and the German border.

Wrigley France article

Today the news are that Mondelez closes the factories in Lebanon and Morocco. It has not been announced which factories will absorb that production.While 105 employees are affected by the closure in Lebanon, the staff in Morocco (43) will be offered a position in other Kraft or Mondelez business units (beverage or biscuits).

Mondelez Lebanon and Morocco article

Both decisions originate from a slow sales performance in those areas. For instance, the production in Wrigley France dropped 33% since 2007. This is directly related to the economic situation in Europe.