Chewing Gum Consultant

Professional Chewing gum industry meeting point

FERRERO & EUROBASE 23/02/2016

Filed under: Market & Fairs — Joan Mestres @ 11:12 AM
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This has been one of the most intresting moves in the chewing gum industry for some years.

The Italian giant “Ferrero” (probably you know Nutella, Kinder, Ferrero Rocher or TicTac) acquired the Belgian gum base producer “Eurobase”.

This is a step indicating the interest of the italian company in the chewing gum industry. There have been rumors for some years about this issue (e.g. interest of Ferrero on acquiring Perfetti – the italian chewing gum company) but this is the first real action that can be confirmed. I do not know what will come next but I am sure that we can expect more news in the near future.

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Trident Layer – Swedish Fish 22/02/2016

Filed under: New product — Joan Mestres @ 11:12 AM
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This is not extremely new (it was launched last year), but I thought it was intresting enough to be posted here.

Mondelez, which produces the “LAYERS” gum (combination of 2 chewing gum layers with a chewy candy layers in between) launched a “Swedish Fish” version of this gum. It combines berry and lemon flavors.

“Swedish fish” is an interesting confectionery. You can learn more in this link

Trident-Layers-Swedish-Fish-Gum

 

 

Drive Gum (II) 19/02/2016

Filed under: Market & Fairs,New product — Joan Mestres @ 12:26 PM
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It is the second time that I write about this company. It was one year ago that I discovered them in ISM and introduced them to you. Now, again in ISM, they launch a new version of their Energy gum. They have added Guarana in the formulation, so the coated gums contain now caffeine + guarana.

You can learn more in their website: www.drivegum.com

drive gum guarana

 

ISM + ProSweets 2016 18/02/2016

Filed under: Market & Fairs — Joan Mestres @ 12:22 PM
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I’m back from ISM, in Cologne (Germany), where I had the chance to meet again many friends and colleagues from this exciting chewing gum world. During next days I will be posting about a few things that I found there. I must say (and I think ti is not the first time that I mention this) that I have the feeling that the fair become smaller and smaller. Some companies that used to exhibit there are not coming anymore. Now I met some of the representatives of those companies coming¬†only as visitors. I am convinced that ISM is still a very valuable meeting point and I see many booths that are always busy receiving guests, but it is clear that some companies, when evaluate the pros and cons of setting up a stand and exhibit their products, seem to decide for coming to the show to see the novelties and they arrenge the meetings with their customers or suppliers in different areas of the Fair,¬†instead of the expense of exhibiting there with their own booth.

I must say as well, that novelties in gum products are very limited and maybe the most important news on the sector are not related to a specific product but to a recent take-over. But I will write about this another day…

ProSweets, however, is a Fair that seems to become stronger. Compared to the first years of this Fair for the confectionery industry suppliers (mainly machinery, but also ingredients and packaging materials) that runs parallel to ISM, I see more and more exhibitors and visitors. I do not know if it will reach the importance of Interpack, which still is the #1 fair for the machinery suppliers, but for sure this is an exhibition to be taken into account.