Chewing Gum Consultant

Professional Chewing gum industry meeting point

Report ISM 2017 13/02/2017

Once back from Cologne, I intend to develop during the next posts the highlights of what I saw there, always from the point of view of the chewing gum industry.

There are a few interesting news, but I would summarize then in 3 main lines:

  • 3D printing
  • Clean label and movement towards “natural”, “organic”, “healthy” claims
  • 2 new players with high quality products

On the other hand, ProSweets exhibition, which runs parallel to the ISM and where we can find the suppliers to the industry (machinery, ingredients, packaging, …), has been significantly smaller this year. The reason is that most of the machinery suppliers where not there exhibiting because this year in May there will be the 2017 Edition of INTERPACK, in Düsseldorf. This has been the traditional big show for the machinery suppliers, so it seems that keeping both (ProSweets and Interpack) in the same year was not convenient for them.

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ISM + ProSweets 2016 18/02/2016

Filed under: Market & Fairs — Joan Mestres @ 12:22 PM
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I’m back from ISM, in Cologne (Germany), where I had the chance to meet again many friends and colleagues from this exciting chewing gum world. During next days I will be posting about a few things that I found there. I must say (and I think ti is not the first time that I mention this) that I have the feeling that the fair become smaller and smaller. Some companies that used to exhibit there are not coming anymore. Now I met some of the representatives of those companies coming only as visitors. I am convinced that ISM is still a very valuable meeting point and I see many booths that are always busy receiving guests, but it is clear that some companies, when evaluate the pros and cons of setting up a stand and exhibit their products, seem to decide for coming to the show to see the novelties and they arrenge the meetings with their customers or suppliers in different areas of the Fair, instead of the expense of exhibiting there with their own booth.

I must say as well, that novelties in gum products are very limited and maybe the most important news on the sector are not related to a specific product but to a recent take-over. But I will write about this another day…

ProSweets, however, is a Fair that seems to become stronger. Compared to the first years of this Fair for the confectionery industry suppliers (mainly machinery, but also ingredients and packaging materials) that runs parallel to ISM, I see more and more exhibitors and visitors. I do not know if it will reach the importance of Interpack, which still is the #1 fair for the machinery suppliers, but for sure this is an exhibition to be taken into account.

 

 

Interpack 2014 29/04/2014

Filed under: Market & Fairs,Production & Machinery — Joan Mestres @ 5:41 PM
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This is Interpack year!

I will be attending this great Fair in Düsseldorf / Germany next week , from 8th til 14th May. See you there!

You should not miss it if you are interested in machinery for processing chewing gum.

www.interpack.com

 

 

 

ISM 2014 . Report 26/02/2014

Filed under: Market & Fairs — Joan Mestres @ 2:31 PM
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It has taken me a while to write this report about the Fair but finally here it is.

I came back from ISM with mixed feelings. From one side, I was really excited to see new products and hear companies that are doing really well. I think ISM is a must for every company that wants to be “seen” in the world of confectionery. From the other side I saw a lot of empty space, like if there were less exhibitors than other years. Some exhibitors i talked to, were complaining about the high cost that attending the fair represents for them and some mentioned that this show should take place every two years instead of yearly. Some of the halls were partially empty (with curtains covering the space). However, i checked the official figures and they do not confirm this feeling. See the number of exhibitors according to the organization:

2010: 1.503

2011: 1.494

2012: 1.412

2013: 1.402

2014: 1.465

So, if we see this, it seems that 2014 has reversed the decreasing trend from last years. I’m sorry to say that this was not my perception.

In terms of number of visitors, these are the figures:

2012: 38.827

2013: 38.521

2014: “approx 35.000”

I do not know if the fact of not having the ProSweets show in parallel (like in previous years) has helped that. This year there is Interpack (in May, in Düsseldorf) so this show is probably considered as more interesting for machinery suppliers than ProSweets. Next year there will be ProSweets again, where suppliers for the confectionery industry exhibit their products (machines, ingredients, packaging material, etc.)

In any case, here is the link to the official report of the ISM organization where you will find more details about this edition: ISM

During next days I will be showing the different chewing gum novelties that I found in the show, as i did last year. i must say that this year the list will be, unfortunately, shorter because some companies did not launch any novelties.

 

ProSweets 2012 14/03/2012

Filed under: Market & Fairs — Joan Mestres @ 10:22 AM
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The other day I was commeting about ISM, but I think it is quite remarkable the growth of the paralel show: ProSweets. It is becoming an interesting meeting point for suppliers of the confectionery industry (basically machinery and ingredients). I remember that in the first years of this show we could find there the main flavour suppliers (Symrise, Firmenich,…), however this has decreased and now the machinery is taking the big chunk of the hall. I was positevely surprised by the size this is taking. Could it be a serious competitor to Interpack? Time will say… It seems to be the right place for the “confectionery machines”, while in Interpack the suppliers are a tiny part of the huge exhibition. I wonder, however, about the type/quality of visitors. While in Interpack we find the decision-makers ready to buy machines (Engineering Dept, Production dpt, etc.) I am not sure these are the people attending Prosweets. If the visitors are the same as for ISM (distributors, marketing…), then for sure they are not the right people to visit Prosweets.

 

ISM – Cologne 2012 08/03/2012

Filed under: Market & Fairs,New product — Joan Mestres @ 4:19 PM
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Once again, I visited the confectionery fair in Cologne/Germany. It is always nice to see old friends, customers, competitors,… Always eager to learn what’s new and to see the changes in the market. This year I could find some new chewing gums (from Colombina, from Maghreb, …) together with some already known types. Interesting to note the revitalization of the “Cheiw” brand, from the Spanish company Damel. This was a top brand in the 70s and went through difficult times recently, but it seems that it is going up again, even if far from the golden times because now the Spanish market is clearly dominated by Wrigley and Cadbury (and always the interesting presence of Fleer with some market share). Also news from this market is the absence in the ISM Fair of the well-established firm “Fiesta”. It seems that the company is going through a restructuration process.
In terms of products I’d like to note the “Dr Look – Pelukloca” from Confiteca (Ecuador). This is a cotton gum presented in well-sealed plastic jars to avoid deformation and to ensure air-tightness. This (cotton gum) is a complex product to produce from the technological point of view, so it has always interested me. It is delicate and has always struggled to survive on the shelves of the different markets where is has been launched. I have seen it in USA, in Spain, in Korea but not in many more places.
Generally speaking, I found less exhibitors this year, with many empty spaces. It seems to me that the Fair is getting smaller and smaller (I do not know about the official figures of visitors). We already lost some years ago the presence of big names such as Wrigley, Cadbury, Perfetti and more recently Arcor and others. Lotte still keeping a relatively small booth (in relation to the size of the company). This year we missed the presence of companies from troubled countries like Egypt, Syria, Pakistan,… The Arab Spring left its effect in the fair.
Some comments around the fair said that there is not enough novelties or generation of business to justify a yearly fair and that it would be more interesting to have this type of show every two years.
However, the parallel event – Prosweets – seems to be taking off successfully. Last year we did not have Prosweets because we had Interpack Fair in Düsseldorf in May 2011 and the organizers decided that having Prosweets and Interpack in the same year would be too much. Wise decision!