The other day I was commeting about ISM, but I think it is quite remarkable the growth of the paralel show: ProSweets. It is becoming an interesting meeting point for suppliers of the confectionery industry (basically machinery and ingredients). I remember that in the first years of this show we could find there the main flavour suppliers (Symrise, Firmenich,…), however this has decreased and now the machinery is taking the big chunk of the hall. I was positevely surprised by the size this is taking. Could it be a serious competitor to Interpack? Time will say… It seems to be the right place for the “confectionery machines”, while in Interpack the suppliers are a tiny part of the huge exhibition. I wonder, however, about the type/quality of visitors. While in Interpack we find the decision-makers ready to buy machines (Engineering Dept, Production dpt, etc.) I am not sure these are the people attending Prosweets. If the visitors are the same as for ISM (distributors, marketing…), then for sure they are not the right people to visit Prosweets.