Chewing Gum Consultant

Professional Chewing gum industry meeting point

The Humble – Sweden 18/04/2018

Filed under: Market & Fairs,New product — Joan Mestres @ 10:00 AM
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This is a new company in the field of chewing gum. They exhibited at last ISM for the first time.

Based in Sweden, they focus on oral care products (toothpaste and toothbrush are their stars) with a natural and evironmentally friendy approach. Their chewing gum completes this oral care range and it claims to be compeltely natural: Natural gum base, no sugar, etc. Even the packaging is eco-friendly. The gum comes in three different flavors: Mint, Lemon, Topical Fruits and Salty Liquorice (to honour their Scandinavian origin!).

More and more companies jump on this trend for natural products. Sometimes the legislation is not clear about what can be claimed or not (the words “eco”, “organic”, “natural”, “bio”, … have sometimes blurred borders and change depending on the legislation of each country) so I think it is a very tricky field, althougb for sure one that will take more and more share in the near future.

Check their web-site to learn more.

 

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Yummy Sand – PISSA / DULICREA (Mexico) 17/04/2018

Filed under: Market & Fairs,New product — Joan Mestres @ 10:00 AM
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This is a product that I discovered last ISM in Cologne /Germany.

It is gum in powder form, which ressembles sand. It is intended for the children to play with it and form sand castles (which eventually can be eated becasue the product is bubble gum).

It is produced by the mexican company PISSA. I already wrote about them in the past because they are specialized increating funny products. In fact, their brand DELICREA covers a range of special products with the “fun” dimension. Thier motto is “edible toys”, and they have, besides “Yummy Sand”, also “Emotipaint”, “Lollipop maker”, “Candy dough” and “Candy bricks”. Check their website for more info:  www.delicreacandy.com  There is even a video about this novelty.

This is the picture that I took in ISM:

 

 

 

 

SCENTED GUM – Choward’s (USA) 16/04/2018

Filed under: Market & Fairs — Joan Mestres @ 10:10 AM
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Here is a classic: Choward’s Gum has been in the market for a long time in the US, but is a bramd that does not appear in the statistics, overshadowed by the giants Wrigley, Mondelez, Hershey and Perfetti.

Interestingly, it is a gum with sugar, which is not common at all. Still some classics with sugar stay in the market (i am thinking “Doublemint”, “Big Red”, …), but as you know, it is a segment that has been showing a steady decrease for many years.

 

I invite you to visit the web of the company: www.chowardcompany.com  and I leave you with a photo of the product:

 

 

CHEW POD – USA/Canada 13/04/2018

Filed under: Market & Fairs,New product — Joan Mestres @ 10:10 AM
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One more information about functional gum.

I wrote about this company about a year ago (link).

Now it seems that they decided to target the US market. Of course, with such an interesting functional gum for sure there is an opportunity. I attach the article fom Confectiomery News (link) so you can read the full information. It seems that the current formulation has changed slightly from the one I mentioned one year ago (e.g. In the “Energy on Demand” version the guaraná has disappeared and there is vitamin B5 instead). What has not changed is that the article still mentions the same two products that I described: “energy on Demand” and ” Sleep on demand”. The third product of the range “Focus on demand” is not mentioned.

 

What I find interesting in the article is the specific mention to the e-commerce and the intention of the company to fully develop this sales channel.

Also, it mentions the trend of “sugarfree” and “aspartamefree”, which is useful to keep in mind.

 

ICE CUBES – Hershey 12/04/2018

Filed under: New product — Joan Mestres @ 5:14 PM
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Today I saw these news about one of my favourites gum in the market: “Ice cubes” and I wanted to share it with you.

Hershey is going to launch a special edition of “glittering gum”. I am looking forward to seeing this product. The article from Confectionery News (see link) gives also figures about the growth of this particular brand, which is doing far much better than any of their counterparts.

I think it is a pity that Hershey does not promote more this gum segment, as their focus is in chocolate. Some days ago I was in their shop in Times Square/NY and none of the staff there seemed to be aware of this excelent product of their own company. Finally, I could find the “Ice Cubes” in a small, hidden corner of the shop.