One more information about functional gum.
I wrote about this company about a year ago (link).
Now it seems that they decided to target the US market. Of course, with such an interesting functional gum for sure there is an opportunity. I attach the article fom Confectiomery News (link) so you can read the full information. It seems that the current formulation has changed slightly from the one I mentioned one year ago (e.g. In the “Energy on Demand” version the guaraná has disappeared and there is vitamin B5 instead). What has not changed is that the article still mentions the same two products that I described: “energy on Demand” and ” Sleep on demand”. The third product of the range “Focus on demand” is not mentioned.
What I find interesting in the article is the specific mention to the e-commerce and the intention of the company to fully develop this sales channel.
Also, it mentions the trend of “sugarfree” and “aspartamefree”, which is useful to keep in mind.