Chewing Gum Consultant

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SCENTED GUM – Choward’s (USA) 16/04/2018

Filed under: Market & Fairs — Joan Mestres @ 10:10 AM
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Here is a classic: Choward’s Gum has been in the market for a long time in the US, but is a bramd that does not appear in the statistics, overshadowed by the giants Wrigley, Mondelez, Hershey and Perfetti.

Interestingly, it is a gum with sugar, which is not common at all. Still some classics with sugar stay in the market (i am thinking “Doublemint”, “Big Red”, …), but as you know, it is a segment that has been showing a steady decrease for many years.

 

I invite you to visit the web of the company: www.chowardcompany.com  and I leave you with a photo of the product:

 

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CHEW POD – USA/Canada 13/04/2018

Filed under: Market & Fairs,New product — Joan Mestres @ 10:10 AM
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One more information about functional gum.

I wrote about this company about a year ago (link).

Now it seems that they decided to target the US market. Of course, with such an interesting functional gum for sure there is an opportunity. I attach the article fom Confectiomery News (link) so you can read the full information. It seems that the current formulation has changed slightly from the one I mentioned one year ago (e.g. In the “Energy on Demand” version the guaraná has disappeared and there is vitamin B5 instead). What has not changed is that the article still mentions the same two products that I described: “energy on Demand” and ” Sleep on demand”. The third product of the range “Focus on demand” is not mentioned.

 

What I find interesting in the article is the specific mention to the e-commerce and the intention of the company to fully develop this sales channel.

Also, it mentions the trend of “sugarfree” and “aspartamefree”, which is useful to keep in mind.

 

ICE CUBES – Hershey 12/04/2018

Filed under: New product — Joan Mestres @ 5:14 PM
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Today I saw these news about one of my favourites gum in the market: “Ice cubes” and I wanted to share it with you.

Hershey is going to launch a special edition of “glittering gum”. I am looking forward to seeing this product. The article from Confectionery News (see link) gives also figures about the growth of this particular brand, which is doing far much better than any of their counterparts.

I think it is a pity that Hershey does not promote more this gum segment, as their focus is in chocolate. Some days ago I was in their shop in Times Square/NY and none of the staff there seemed to be aware of this excelent product of their own company. Finally, I could find the “Ice Cubes” in a small, hidden corner of the shop.

 

Caffeine Gum – Stay Alert- Wrigley – USA 30/10/2017

Filed under: New product — Joan Mestres @ 8:31 AM
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I read the news in www.confectionerynews.com that Mars/Wrigley has decided to re-introduce their Caffeine Gum in the market.

The company withdraw that gum in 2013 because there were doubts about thte effects that it could have on children.

You can read the story in the linked article.

Even the FDA has not regulated the use of such product regarding children (the legal situationj is the same today than in 2013) the compnay says that has conducted their own studies and decided to re-launch it. The article also contains interesting figures about the gum market in the USA, where we can see the the decline in sales is still there and that Wrigley continues losing market share. I guess this might be one of the reasons for this re-introduction of the “Alert Gum”, now called “Alert Caffeine Gum” ( and before “Alert Energy Gum”).

As I mentioned several times before, going into the fuctional gum segment is one of the ways to try to boost sales.

 

 

Tic Tac Gum – Ferrero 08/06/2017

Filed under: New product — Joan Mestres @ 3:40 PM
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More on this thread that has already a few posts. I read the news to day that the product will be launched in the US next year, 2018. This is a move that shows how serious the company is about this product. As far as I know it is available now only in the Italian market.

You have here the link to the article of www.confectionerynews.com that mention this expansion plan.

 

CHEW POD – USA/Canada 24/03/2017

I have in my hands some samples of “Chew Pod”, in the two verison that exist: “Energy on demand” and “Sleep on demand”.

Both are a very good example of tabletted gum (made from gum in pwoder by means of a tabletting machine). The gum pieces have 3 horizontal layers, I assume that they serve technological purposes (like minimizing the stickiness to the tabletting machine) rather than aesthetical ones. The crumbliness (quite common in these type of products) is minimized, or i would say, even non-existing. The flavor has a very good lasting. They come in blisterpacks wth 8 pieces each.

The one that claims “Energy” contains Caffeine, Taurine and Guaraná seed extract (50mg, 50mg and 40mg respectively). The ones that claims “Sleep” contains Griffonia simplicifolia seed (5-HTP: 5-hydroxytryptophan) at 50mg per piece and 1,5 mg of Melatonin. Both versions contain vitamin B6 (pyridoxine HCl) and are sweetened with Sucralose.

The company that produces them is headquartered in California, USA and the product is manufactured in Canada.

You can learn more in a very attractive website: www.chewpod.com and also in www.khloros.ca (where I can see a thrid version of the product, named “Focus” but this does not seem to be in the market yet). You can also check the facebook page  @chewpod and the instagram with the same label @chewpod , where this “Focus” version also appears.

The company seems also open to produce for private label.

 

 

Simply Gum (and Wrigley). 23/03/2017

Filed under: Market & Fairs — Joan Mestres @ 3:58 PM
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Today I wanted to “replicate” an interview with the CEO of SIMPLY GUM, from the USA, which has been published by www.confectionerynews.com (see link to the article).

Mr Caron Proschan declares his intention to compete for shelf space with Wrigley. When it comes to the issue of shelf space, I cannot avoid to tell you how frustrating it is for us, people at the technical (R&D and production) side of the chain, to see that all our efforts in developing a great product, with right the flavor profile that we want, the packaging that appeals the most, the shape, size and appearance that has been stated in the definition of the product, do not lead to a successful sales record because of the wrong positioning at the sales point. This parameter is so important (and so difficult to obtain) that we might think that all the other are insignificant.

I leave you with the article by Douglas Yu, although I do not agree compeltely with all what is mentioned there… but that would be too long to discuss here…