Chewing Gum Consultant

Professional Chewing gum industry meeting point

BAZOOKA CANDY BRANDS – USA 06/06/2018

Filed under: New product — Joan Mestres @ 10:09 AM
Tags: , ,

TOPPS is a company founded in Brooklyn, NY in 1938. It is associated with baseball trade cards (and also other sport cards). However, it started in the gum industry not much later, in 1947, with the brand “BAZOOKA” to compete with Fleer’s “Dubble bubble”. Bazooka became a common name for bubble gum and I still use it sometimes to refer to the cut&wrap format. They also commercialized bubble gum baseball cards. These are a flat sheet of pink gum printed with some figures on it.

Learn more about TOPPS in their website

Coming back to the Bazooka, now this Division of Topps is called Bazooka Candy Brands and is specialist in “funny” candies/toys/seasonal products. I find all of them really interesting because move away from the traditional presentations and show a high level of innovation and “out-of-the-box” thinking. Some weeks ago, they launched the “Juicy Drop Gum”. This is a piece of cut&wrap (“Bazooka”!) which comes with a small bottle of sour gel. The idea is that the consumer (this is targeted to kids) pours some of this gel on the groove that the gum piece has on the top surface. Then it is chewed all together. Of course, this creates an explosive impact so it is intended for those looking for strong experiences (!).

This is a link to the youtube commercial 

This is a link to the information about the company

And this is a link to the website of Chewboom.com where it informs about the launch of the product

 

Advertisements
 

2 Responses to “BAZOOKA CANDY BRANDS – USA”

  1. Jorge Fong Says:

    Hola Joan

    Yo envió saludos desde México

    Hace tiempo he seguido con atención todos tus comentarios
    Relacionados con el mercado mundial de goma de mascar

    Por otro lado ve este link
    https://www.natural-chicle.net/gum-formulation-brands

    Donde aparecen algunas de la marcas en el mundo que utilizan
    Nuestros chicle gum base, para manufacturar sus natural chewing gums,

    Que es la nueva tendencia del consumo mundial
    Ojala sea interesante para tus reportes

    SALUDOS
    Jorge Fong
    Director
    Natural Chicle Aboaf SA


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.