Chewing Gum Consultant

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CB12 – Meda 29/03/2017

The Swedish company MEDA (belonging to Mylan (USA) since mid 2016) has the nice “CB12 boost”. It is designed to fight the bad breath and for this prupose contains Zinc (in form af zinc acetate dihydrate) and sodium fluoride (NaF). The foremr is supposed to reduce the sulphur gases which cause the bad breath, the later is a well recongized agent in the oral care field which contributes to the maintenance of the tooth mineralization. It is also formulated with xylitol, which plays a role in this action.

This is another example of tabletted gum. It has two different layers (one white and the other blue), with the brand name “CB12” engraved in one of them. It some in two different flavors: Mint and Eucalyptus. website: CB12

The product is patented (Nr. 1 589 825) by GumLink, the danish company.

The CB12 range has also a mouthwash that has the same purpose, so both products complement each other.

 

 

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Wrigley case study 27/03/2017

Filed under: Market & Fairs — Joan Mestres @ 4:12 PM
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I found this interesting article about how Wrigley started and developed. It is written more from the point of view of business strategy, rather than “chewing gum” itself, but I think it is well written and wanted to share it with you:

 

http://yourstory.com/2016/03/wrigley-case-study/

 

CHEW POD – USA/Canada 24/03/2017

I have in my hands some samples of “Chew Pod”, in the two verison that exist: “Energy on demand” and “Sleep on demand”.

Both are a very good example of tabletted gum (made from gum in pwoder by means of a tabletting machine). The gum pieces have 3 horizontal layers, I assume that they serve technological purposes (like minimizing the stickiness to the tabletting machine) rather than aesthetical ones. The crumbliness (quite common in these type of products) is minimized, or i would say, even non-existing. The flavor has a very good lasting. They come in blisterpacks wth 8 pieces each.

The one that claims “Energy” contains Caffeine, Taurine and Guaraná seed extract (50mg, 50mg and 40mg respectively). The ones that claims “Sleep” contains Griffonia simplicifolia seed (5-HTP: 5-hydroxytryptophan) at 50mg per piece and 1,5 mg of Melatonin. Both versions contain vitamin B6 (pyridoxine HCl) and are sweetened with Sucralose.

The company that produces them is headquartered in California, USA and the product is manufactured in Canada.

You can learn more in a very attractive website: www.chewpod.com and also in www.khloros.ca (where I can see a thrid version of the product, named “Focus” but this does not seem to be in the market yet). You can also check the facebook page  @chewpod and the instagram with the same label @chewpod , where this “Focus” version also appears.

The company seems also open to produce for private label.

 

 

Simply Gum (and Wrigley). 23/03/2017

Filed under: Market & Fairs — Joan Mestres @ 3:58 PM
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Today I wanted to “replicate” an interview with the CEO of SIMPLY GUM, from the USA, which has been published by www.confectionerynews.com (see link to the article).

Mr Caron Proschan declares his intention to compete for shelf space with Wrigley. When it comes to the issue of shelf space, I cannot avoid to tell you how frustrating it is for us, people at the technical (R&D and production) side of the chain, to see that all our efforts in developing a great product, with right the flavor profile that we want, the packaging that appeals the most, the shape, size and appearance that has been stated in the definition of the product, do not lead to a successful sales record because of the wrong positioning at the sales point. This parameter is so important (and so difficult to obtain) that we might think that all the other are insignificant.

I leave you with the article by Douglas Yu, although I do not agree compeltely with all what is mentioned there… but that would be too long to discuss here…

 

Tic Tac Gum – Ferrero 22/03/2017

Filed under: New product — Joan Mestres @ 4:52 PM
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It seems that (finally) Ferrero has arrived to the chewing gum arena. I received photos of their product, which comes under their well-established brand “TIC TAC”. I guess the product is on sale at least in Italy. I do not know if in any other market as well. I have not seen TicTac Gum myself, so I cannot comment on the characteristics or the quality (I assume it is top class, like the rest of the products of the company – And no, they do not sponsor me!). I just wanted to share with you the picture of the product that I received: