Chewing Gum Consultant

Professional Chewing gum industry meeting point

NTP BIOTECH- Italy 11/02/2022

Filed under: Market & Fairs,New product — Joan Mestres @ 11:00 AM
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When we talk about functional gum, one of the companies that offers a wider range of products is NTP Biotech, based on Italy. I visited their stand and thank Mr Pietro Porrini for his time.

This company produces gum by compression/tabletting and the results are excellent. They are specialists on the addition of functional ingredients in the formulation and I was surprised by the number of functionalities that they cover. The reason for that, is that the company is part of the group Sintal dietetics, specialist in food supplements (not only in gum, for which they have the brand GUMD’E) but also in capsules, liquid drops and other presentations. I already mentioned them in a post back in 2018 that you can find here.

NTP Biotech is open to private label production.

I got samples of the following chewing gums:

  • Body Drain
  • Tonus Gum
  • Energy Gum
  • Diet Plan
  • No Acid Gum
  • No Stress

In this type of product, obtaining a proper taste is a difficult task, because of the unpleasant taste of some of the active ingredients (typical example is the Caffeine in energy gum). So when this is achieved, the task of the formulating team must be praised!

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FUNCTIONAL GUMS – Italy 23/05/2018

Filed under: Market & Fairs,New product — Joan Mestres @ 11:55 AM
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I have posted in the past about DRIVE GUM (www.drivegum.com). This gum contains caffein + guaraná.

Now the same company offers “NATUR GUM” , which instead of focusing on the energy, it goes in the direction of the natural ingredients. It claims to use 100% natural ingredients, which includes natural gum base from Central America, the flavours, the sweeteners (Xylitol and/or Stevia). Even the packaging!

There are 3 types of gum in the range, which include functional ingredients like vitamin D and fluoride, while the compnay is working on other SKU, like “Multivitamin”, “Hunger inhibitor” and “Hemp”.

Witht his additions to the previous Energy Gum, the portfolio covers a good variety of functional applications.

The owner of the company, Mr Nazareno Mario Ciccarello, has been clever enough to register the domain  www.functionalgums.com 

 

MD’E GUM – Italy 22/05/2018

Filed under: Market & Fairs,New product — Joan Mestres @ 11:34 AM
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The italian company SINTAL GROUP offers in their portoflio an interesting range of food supplements, but the ones of interest for us are the functional gums that come under the brand “MD’E GUM” (www.gumde.eu). Using the tabletting technology, which avoids the typical high temperatures of the traditional extrusion production method, they have a complete range of varieties, which includes:

  • Boost immuno gum: non viable lactic ferments + Echinacea angustifolia + Zn
  • ACE family gum: A, C, E
  • Chol control gum: Red Yest rice, betaine, B6, B12
  • New Folic gum: Folic acid
  • Anti Ageing gum: C, E, resveratrol, CoQ10
  • No stress gum: L-Tryptophan, Lemon balm, scullap herb
  • Diet Plan: Bitter orange, garcinia, gymnema, griphonia
  • Body Drain gum: Orthosiphon, green tea, pinneaple (bromelain)
  • Omega Gum: DHA, EPA
  • Energy Gum: Caffeine (200mg per serving, which consists of 4 pieces of gum

The chew of the product is good, avoiding the crumbliness of some tabletted gums that I have seen in the market. The information related to the products contains data related to the release of the active ingredients, which enhances the reliability and professionality of the product.

 

 

Tic Tac Gum – Ferrero 22/03/2017

Filed under: New product — Joan Mestres @ 4:52 PM
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It seems that (finally) Ferrero has arrived to the chewing gum arena. I received photos of their product, which comes under their well-established brand “TIC TAC”. I guess the product is on sale at least in Italy. I do not know if in any other market as well. I have not seen TicTac Gum myself, so I cannot comment on the characteristics or the quality (I assume it is top class, like the rest of the products of the company – And no, they do not sponsor me!). I just wanted to share with you the picture of the product that I received:

 

Drive Gum – Italy 12/02/2015

Filed under: New product — Joan Mestres @ 12:00 PM
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In ISM I met Mr Nazareno Mario Ciccarello, CEO and CoFounder of the company Functional Gum s.r.l. in Italy, which were presenting their “DRIVE GUM”.

I mentioned this product in a previous post, but now I can update the information. It is a chewing gum in form of coated dragees and presented in blister pack (with 10 pieces per pack). The gum contains caffeine and claims “Energy + concentration” due to the fact of combining the well-know effect of caffeine on the body and also the studies that show that the action of chewing also helps to improve alertness. It comes with mint flavour. Its retail price is from 1,99 to 2,50 Eur per pack. It is sugarer, gluten free and claims the reduced calorie intake compared energy drinks (which could have the same effect on alertness). The company also advertises the convenience of using chewing gum for this purpose and, I would add, in general as a vector to include a functional ingredient.

I leave you with one image of the product and the link to their web:

www.drivegum.com

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CAMOUFLAGE – Italy 27/03/2014

Filed under: Market & Fairs,New product — Joan Mestres @ 2:02 PM
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This company is not a chewing gum producer itself but market extremely well-presented gums. They are based in Italy and the team has previous experience in the world of Fashion. By creating this company, they want to blend Fashion with the world of Food. They present their “Luxury Chewing Gum” under the Paul Stiven brand. You can learn more in the web-site: www.paulstiven.it 

Here you have some samples of their product range:

 

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I thank Mr Diego Kanda for his time during the Fair.

 

Indaco – Italy 06/03/2013

Filed under: Market & Fairs,New product — Joan Mestres @ 11:29 AM
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INDACO is an Italian company founded in 1999 and owned by the Cola family. In ISM I talked to Mr Silvio Cola, to whom I thank for his time.

The company has about 50 employees and is located near Napoli. They produce, of course chewing gum but also hard candy, chocolate lentils and some hazelnut, almonds and similar products coated with chocolate. www.indacocandy.com 

It must be very difficult to play in the italian chewing gum market, considering the dominant position of Perfetti. Or maybe is because of this that there are opportunities! Indaco is selling not only in Italy, but also in about 20 countries mainly in North Africa, Middle East and Southern Europe. They are looking for expansion into other areas. Indaco’s own brand for chewing gum ins COLFRESH, which represents about 60% of their production, and then they produce for private label which takes the remaining 40%. In this ISM’13 they presented a 10 stick (6 flavors) zipper pack for private label.

According to Mr Cola during recent years there has been an excess of innovation which has confused the consumers with too many product launches. Many products in Italy are above the 1,5 Eur and consumers, due to the current crisis, are looking for products below this price, so Indaco intends to focus on that and also in the private label sector. They have an eye on emerging markets like India, China and others where the sugar free is slowly increasing the market share. Indaco produces 90% of their chewing gum as sugar free, so this is one of their strong points.

 

Do PIIGS chew gum? 12/09/2012

Filed under: Market & Fairs — Joan Mestres @ 8:49 PM
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Today I had the curiosity to check the Euromonitor figures for these European countries that suffer the current crisis in its most severe form. I’d like to share some of them with you (from smallest size market to largest). The data are from 2011.

PORTUGAL: 1318 Tons. Up 1% in value from 2010 but expected to stay at 0% growth until 2016 (the maximum range of Euromonitor’s study). The main brand is Trident and the market is largely dominated by Cadbury (63%), followed at distance by Wrigley (13%) and the local producer Lusiteca (4%).

IRELAND: 2130 T. Up 2% both in value and volume from 2010. Expected growth of 1% per year until 2016. The top brand is Extra and in this case the market is clearly dominated by Wrigley (86%), with some minor shares for Cadbury (3%), Zed Candy (1%), Tesco (0,6%), Adams (0,5%) and Topps (0,1%). A special note about the products from Zed Candy, which are very original and shocking.

GREECE: 3025 T. Down 9% in volume from 2010 and a decrease of 3% is expected in the studied period. Here the main brand is Trident and the market leader Cadbury with 59%. Then we find Wrigley (20%), Perfetti (13%), Elma SA (5,4%) and Sarsantis with 0,9%. This is clearly the country where we find the worse results, and it is as well where the economic situation seems to be the worse.

SPAIN: 13038 Ton in 2011 with 2% decrease in volume and value. However the expectations are more positive with a growth of 2%. Number one brand is Trident and here there is a tight fight for the largest market share, being Cadbury (43%) and Wrigley (42%). Then we find Perfetti (4,2%) and local producers such as Fleer (2,2%) and Damel (0,1%).

ITALY: with 18322 T is the largest market and one traditionally dominated by the local multinational Perffetti (94% market share!). Not much room left for the others, with only Wrigley accounting for a 2,3%. Number one brand is, of course, a Perfetti one: Vivident. The market has grown 2% in volume since 2010 and a small 1% growth is expected from now on.

We do not find many similarities, as each country has its own players, trends and dynamics. The only common trend that I found is also found in many other developed markets, which is the increase of sugarfree and functional products, that are keeping the market alive, in opposition to bubble gum and sugared gum which decreases more and more its presence. We can also look at the trend of smaller packages (which I discussed in a previous posting) and also some differences noticed at the point of sale, regarding the consideration of gum as impulse product.