Chewing Gum Consultant

Professional Chewing gum industry meeting point

MARS WRIGLEY in Kenya 28/05/2018

Filed under: Market & Fairs,Production & Machinery — Joan Mestres @ 1:36 PM
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http://www.confectionerynews.com just informed that MarsWrigley will open a new factory near Nairobi (link). I remember visiting the Wrigley factory in Kenya already in the early 2000s, and it was quite impressive. They were producing chewing gum coated pellets under the brand “PK”.

 

p.k.-and-juicy-fruit

This is gum with sugar. Sugarfree is still not mass-produced in SubSaharian Africa.

This new factory was already announced back in 2015, with expectations to start operations in early 2017. Well, finally here! Good to see new, large factories of gum.

Some there links to this news here:

Business Daily Africa

Africa Business Chief

Food Drink & Franchise

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Nostalgia 01/10/2012

Filed under: Market & Fairs — Joan Mestres @ 6:15 PM
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Now that we have to name the second player in our field “Mondelez” instead of Kraft, there many names that come to my mind which are no longer in use.

The same company, Kraft, took over some years ago Cadbury, which in turn had purchased Adams from Pfizer. Adams, a pioneer in our industry, was belonging to Warner Lambert. Cadbury also absorbed the Danish Dandy, the Argentinian Stani, the Egyptian BimBim and many others.

The other big player, Wrigley, is now within the Mars Inc. group, but it had absorbed some companies in the past, like Joyco (previously named General de Confiteria).

If we llok at the suppliers, we can also find names that are not there anymore. In the field of flavours I remember Bush Boake Allen (BBA), now in IFF; or Quest and Tastemaker now in Givaudan. In terms of machinery we can remember that names of Togum, Comeck or WLS. Many of their machines are still in factories around the world. Or even Nagema, from East Germany, for packaging.

If you also remember those names, it means that you have been around for quite a while as well….

 

Do PIIGS chew gum? 12/09/2012

Today I had the curiosity to check the Euromonitor figures for these European countries that suffer the current crisis in its most severe form. I’d like to share some of them with you (from smallest size market to largest). The data are from 2011.

PORTUGAL: 1318 Tons. Up 1% in value from 2010 but expected to stay at 0% growth until 2016 (the maximum range of Euromonitor’s study). The main brand is Trident and the market is largely dominated by Cadbury (63%), followed at distance by Wrigley (13%) and the local producer Lusiteca (4%).

IRELAND: 2130 T. Up 2% both in value and volume from 2010. Expected growth of 1% per year until 2016. The top brand is Extra and in this case the market is clearly dominated by Wrigley (86%), with some minor shares for Cadbury (3%), Zed Candy (1%), Tesco (0,6%), Adams (0,5%) and Topps (0,1%). A special note about the products from Zed Candy, which are very original and shocking.

GREECE: 3025 T. Down 9% in volume from 2010 and a decrease of 3% is expected in the studied period. Here the main brand is Trident and the market leader Cadbury with 59%. Then we find Wrigley (20%), Perfetti (13%), Elma SA (5,4%) and Sarsantis with 0,9%. This is clearly the country where we find the worse results, and it is as well where the economic situation seems to be the worse.

SPAIN: 13038 Ton in 2011 with 2% decrease in volume and value. However the expectations are more positive with a growth of 2%. Number one brand is Trident and here there is a tight fight for the largest market share, being Cadbury (43%) and Wrigley (42%). Then we find Perfetti (4,2%) and local producers such as Fleer (2,2%) and Damel (0,1%).

ITALY: with 18322 T is the largest market and one traditionally dominated by the local multinational Perffetti (94% market share!). Not much room left for the others, with only Wrigley accounting for a 2,3%. Number one brand is, of course, a Perfetti one: Vivident. The market has grown 2% in volume since 2010 and a small 1% growth is expected from now on.

We do not find many similarities, as each country has its own players, trends and dynamics. The only common trend that I found is also found in many other developed markets, which is the increase of sugarfree and functional products, that are keeping the market alive, in opposition to bubble gum and sugared gum which decreases more and more its presence. We can also look at the trend of smaller packages (which I discussed in a previous posting) and also some differences noticed at the point of sale, regarding the consideration of gum as impulse product.

 

Medicated confectionery 21/03/2012

I attach an article that, even if not discussing chewing gum in itself, it informs about medicated confectionery, so it is relevant for our industry. Adding functionality to the chewing gum has been one of the main drivers for growth in recent years, so we have to keep our eyes opened in this field.

Market opportunities in medicated confectionery – Leatherhead
By Oliver Nieburg, 26-Jan-2012

Medicated confectionery such as cough and throat sweets has enjoyed an upsurge in recent months and there is scope for new products to enter the category, according to Leatherhead Food Research
http://www.confectionerynews.com/Markets/Market-opportunities-in-medicated-confectionery-Leatherhead/?utm_source=newsletter_daily&utm_medium=email&utm_campaign=Newsletter%2BDaily&c=0%2FaKxp4dYMVn8faoLTf0JA%2BfGfW3Ucov

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