I attach an article that, even if not discussing chewing gum in itself, it informs about medicated confectionery, so it is relevant for our industry. Adding functionality to the chewing gum has been one of the main drivers for growth in recent years, so we have to keep our eyes opened in this field.
Market opportunities in medicated confectionery – Leatherhead
By Oliver Nieburg, 26-Jan-2012
Medicated confectionery such as cough and throat sweets has enjoyed an upsurge in recent months and there is scope for new products to enter the category, according to Leatherhead Food Research
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