Chewing Gum Consultant

Professional Chewing gum industry meeting point

Caffeine Gum 26/02/2020

Filed under: New product — Joan Mestres @ 1:44 PM
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It’s been a while that I do not mention Caffeine gum because maybe it is not as trendy as it used to be a few years ago. However, I came across the caffeinated version of one of the top brand worldwide: Airwaves, by Mars/Wrigley. In particular, I have in front of me a pack of nice hexagonal shape (quite unusual!!) coated pieces of caffein gum. Wrigley uses not only the brand “Airwaves” but also the classic “Alert Gum” to market its gum with Caffein.

 

AW-Caffeine-duo-CMYK_optIMG_20180228_181805-2s-l300

 

Related to this subject I found two interesting websites that I’d like to share with you:

Guide to Caffeinated Gum

The ultimate Alert Gum Review

 

 

Natural Gum with CBD 24/02/2020

The company TWO WISE CHIMPS, from UK, presents natural chewing gums in combination with a few different concepts:

  • With CBD. 5mg per piece
  • Caffein (40mg per piece) and vitamin B5
  • Beauty gum: With Selenium, Biotin, Green tea extract and Niacin
  • Charcoal: With 45mg of activated Charcoal

 

Again , this goes in the direction that I have already commented in the past: CBD, Natural gum base… and it is presented in sleeved blisters with 9 pieces of coated pellets each one.

The website is www.twowisechimps.co.uk 

 

ONE GUM – France 24/05/2018

Filed under: New product — Joan Mestres @ 12:25 PM
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Last ISM Fair in Cologne I had the chance to meet the founders of the French company ONE GUM.  This company commercializes a tabletted (compressed) chewing gum containing Vitamins B3, B6, B12 and Caffeine (50mg per piece). The interesting feature of this product is that it is made of two layers: One of the layers contains the caffeine, which is separated from the other layer that contains the gum and the vitamins B. This allows a faster absortion of the caffeine because it is not trapped in the gum structure.

This is produced in Denmark using patented technology. Other functional gums in the market use the double-layer feature, which has advantages not only related to the release of the active ingredients, but also related to the manufacture of the product itself.

 

You can learn more about it at www.onegum.eu

 

MD’E GUM – Italy 22/05/2018

The italian company SINTAL GROUP offers in their portoflio an interesting range of food supplements, but the ones of interest for us are the functional gums that come under the brand “MD’E GUM” (www.gumde.eu). Using the tabletting technology, which avoids the typical high temperatures of the traditional extrusion production method, they have a complete range of varieties, which includes:

  • Boost immuno gum: non viable lactic ferments + Echinacea angustifolia + Zn
  • ACE family gum: A, C, E
  • Chol control gum: Red Yest rice, betaine, B6, B12
  • New Folic gum: Folic acid
  • Anti Ageing gum: C, E, resveratrol, CoQ10
  • No stress gum: L-Tryptophan, Lemon balm, scullap herb
  • Diet Plan: Bitter orange, garcinia, gymnema, griphonia
  • Body Drain gum: Orthosiphon, green tea, pinneaple (bromelain)
  • Omega Gum: DHA, EPA
  • Energy Gum: Caffeine (200mg per serving, which consists of 4 pieces of gum

The chew of the product is good, avoiding the crumbliness of some tabletted gums that I have seen in the market. The information related to the products contains data related to the release of the active ingredients, which enhances the reliability and professionality of the product.

 

 

Caffeine Gum – Stay Alert- Wrigley – USA 30/10/2017

Filed under: New product — Joan Mestres @ 8:31 AM
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I read the news in www.confectionerynews.com that Mars/Wrigley has decided to re-introduce their Caffeine Gum in the market.

The company withdraw that gum in 2013 because there were doubts about thte effects that it could have on children.

You can read the story in the linked article.

Even the FDA has not regulated the use of such product regarding children (the legal situationj is the same today than in 2013) the compnay says that has conducted their own studies and decided to re-launch it. The article also contains interesting figures about the gum market in the USA, where we can see the the decline in sales is still there and that Wrigley continues losing market share. I guess this might be one of the reasons for this re-introduction of the “Alert Gum”, now called “Alert Caffeine Gum” ( and before “Alert Energy Gum”).

As I mentioned several times before, going into the fuctional gum segment is one of the ways to try to boost sales.

 

 

CHEW POD – USA/Canada 24/03/2017

I have in my hands some samples of “Chew Pod”, in the two verison that exist: “Energy on demand” and “Sleep on demand”.

Both are a very good example of tabletted gum (made from gum in pwoder by means of a tabletting machine). The gum pieces have 3 horizontal layers, I assume that they serve technological purposes (like minimizing the stickiness to the tabletting machine) rather than aesthetical ones. The crumbliness (quite common in these type of products) is minimized, or i would say, even non-existing. The flavor has a very good lasting. They come in blisterpacks wth 8 pieces each.

The one that claims “Energy” contains Caffeine, Taurine and Guaraná seed extract (50mg, 50mg and 40mg respectively). The ones that claims “Sleep” contains Griffonia simplicifolia seed (5-HTP: 5-hydroxytryptophan) at 50mg per piece and 1,5 mg of Melatonin. Both versions contain vitamin B6 (pyridoxine HCl) and are sweetened with Sucralose.

The company that produces them is headquartered in California, USA and the product is manufactured in Canada.

You can learn more in a very attractive website: www.chewpod.com and also in www.khloros.ca (where I can see a thrid version of the product, named “Focus” but this does not seem to be in the market yet). You can also check the facebook page  @chewpod and the instagram with the same label @chewpod , where this “Focus” version also appears.

The company seems also open to produce for private label.

 

 

More CPhI 11/10/2016

Filed under: New product — Joan Mestres @ 11:24 AM
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In addition to my post yesterday about the probiotic gum promoted by Cafosa, I want to mention as well the other gum concepts that have been developed by this company:

  • Health in Gum ® Tryptophan: anti-Stress, containing 50mg of the aminoacid per piece.
  • Health in Gum ® Garcinia Cambogia: for weight management, with 200mg of the plant extract per piece.
  • Health in Gum ® Caffeine: for Sport nutrition, containing 50mg of active per tablet.

The company has a website dedicated to this segment of functional gum made by means of tabletting technology:  www.healthingum.com

Another company was also promoting functional tabletted chewing gum in this massive Exhibition: Harke Pharma (www.harke.com) which has a partnership with Cafosa for this purpose.

 

Drive Gum (II) 19/02/2016

Filed under: Market & Fairs,New product — Joan Mestres @ 12:26 PM
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It is the second time that I write about this company. It was one year ago that I discovered them in ISM and introduced them to you. Now, again in ISM, they launch a new version of their Energy gum. They have added Guarana in the formulation, so the coated gums contain now caffeine + guarana.

You can learn more in their website: www.drivegum.com

drive gum guarana

 

Drive Gum – Italy 12/02/2015

Filed under: New product — Joan Mestres @ 12:00 PM
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In ISM I met Mr Nazareno Mario Ciccarello, CEO and CoFounder of the company Functional Gum s.r.l. in Italy, which were presenting their “DRIVE GUM”.

I mentioned this product in a previous post, but now I can update the information. It is a chewing gum in form of coated dragees and presented in blister pack (with 10 pieces per pack). The gum contains caffeine and claims “Energy + concentration” due to the fact of combining the well-know effect of caffeine on the body and also the studies that show that the action of chewing also helps to improve alertness. It comes with mint flavour. Its retail price is from 1,99 to 2,50 Eur per pack. It is sugarer, gluten free and claims the reduced calorie intake compared energy drinks (which could have the same effect on alertness). The company also advertises the convenience of using chewing gum for this purpose and, I would add, in general as a vector to include a functional ingredient.

I leave you with one image of the product and the link to their web:

www.drivegum.com

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Chewing gum (non producers) 12/04/2013

Filed under: Market & Fairs,New product — Joan Mestres @ 11:23 AM
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In ISM I met not only many companies producing and selling their chewing gums, but also some others that are only taking care of the commercial part, and leaving the production to others.

Of course the number of the producers in the fair are much higher than the number of these commercializing companies, but I’d like to mention at least three here:

– BLINK.

This Danish company combines confectionery with fashion. They are experts in mints but they also have now a Gum version. Their packaging is really outstanding: Tin boxes with incredible designs which give a premium look to the product. Their BlinkGum comes in three different flavors and the gum itself is a two-layer compressed piece. So, in this case, not only the packaging is unique, but the product inside is exceptional. This is the link to their web: blink

– KERRY GUM

German company selling gum (coated dragees filled with liquid) in many different interesting packagings. Design is also in their focus. The plastic bottles are their strong point and they are modifying them to adapt to different circumstances. Like the football, basketball or tennis versions, or the one with a lanyard.:

GumBox_KerryGum_Fussball_mGumBox_KerryGum_-Basketball_m GumBox_KerryGum_Tennis_mGumPocket_KerryGum_Lanyard_m

They also have blister presentations. One of the versions (which I did not find in their website but was presented in ISM) was Keery Gum Energy, which claims to contain Caffeine, Guarana and Taurin. This the link to their website (only in German): Kerry gum

-MAXX SWEETS

German company commercializing chewing gum dragees in different presentations. I am sorry, I could not find their web site.