Chewing Gum Consultant

Professional Chewing gum industry meeting point

AFPI – Australia 28/02/2022

Filed under: Market & Fairs,New product — Joan Mestres @ 10:55 AM
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It is not usual to find chewing gums coming from Australia, but this one is even more unusual: Gum using mastic as gum base. This would go together with the current trend for natural gum bases (several posts earlier in this website) but unlike the natural gum base from chicle /sapodilla tree from Mexico, this product uses the resin from “Pistacia Genus”, a type of mastic gum.

Mastic gum is common in the Middle East, with examples in Turkey and Lebanon but this product made in Australia by Australian Food and Pharmaceutical Industries (AFPI) is different. It comes in flip top boxes and a range of flavours (original mastic, mint, cinnamon) and also a “Zero” version formulated only with mastic gum + beeswax and mint oil. Note that no sweetener is used. This gives a very special taste and texture to the product. There is even a version with probiotics (Organic Kombucha culture)!

All of them are labelled as “organic”.

Thank you to Dr Sharifi for his explanations and time during Gulfood/Dubai.

I invite you to visit their website at www.foodpharmaindu.com

 

Natural Gum – Continued 10/02/2022

A clear trend in recent years has been the use of natural gum base, from sapodilla trees in Mexico. Different companies have launched chewing gums formulated using only natural ingredients. The gum base is one of them but also the flavours and sweeteners are natural. Some of them use the claim “plastic free”.

I have talked in this website about natural gums in the past (The Humble, Endoca, Two Wise Chimps, BenBits, Simply gum, Chewsy,…) , so this is not new to us. I just want to introduce here three companies that were exhibiting in ISM:

TRUE GUM www.truegum.com

FOREST GUM www.forestgum.de

TREE GUM www.treegum.ch

Only the first one has the website in English. “True gum” has been in the market for quite a few years now and can be found in many supermarkets around Europe. Recently, it became part of The Humble group, a Swedish company that specializes in Oral Care products (not only gum) and offers its own natural gum as well.

Recently, we see also the well-known brand STIMOROL, by the giant Mondelez, also offering a natural version. This is available only in Denmark and Switzerland and it comes with 2 different flavours (Spearmint&Eucalyptus and Lemon&Ginger). I find quite interesting that one of the big names in the chewing gum industry has decided to take this way as well. Let’s see how this works in the market and… let’s see if other big names (Mars/Wrigley, Perfetti Van Melle, Lotte,…) decide to follow in the near future.

As this is a clear growing market segment, I wonder if the supply of natural gum base from the trees will be enough to cover the demand!!

 

Trendy Packaging 30/06/2021

Filed under: New product — Joan Mestres @ 6:49 PM
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There is a clear key word when talking about current trends in chewing gum: NATURAL.

More and more products are launched under this claim (which of course does not only apply to chewing gum, but it is a trend in all types of food and even beyond).

One way to make a gum that is natural is using the right ingredients (natural gum base, natural sweeteners, natural flavours etc) but there is also the packaging! Some producers (not all) have this in mind and today I have read this article in Candy Industry mentioning that one of the leaders (Perfetti Van Melle) has launched a gum with an interesting cardboard packaging. I am sure we will se more coming this way. Congratulations!

https://www.candyindustry.com/articles/89814-perfetti-van-melle-to-package-mentos-pure-fresh-gum-in-paperboard-bottle?oly_enc_id=4447J2924523F7Y

 

BenBits – Natural Gum 27/02/2020

Filed under: New product — Joan Mestres @ 1:56 PM
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Today i add one more natural gum to the list. This is the one from the Dutch company BenBits. Although this company has a long history promoting healthy gums, I have learned only recently about this natural chewing gum.

Blister with 9 pieces of coated gum with a slight brownish color. It uses, of course, natural ingredients

www.benbits.com

 

 

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CBD Chewing gum 25/02/2020

Filed under: New product — Joan Mestres @ 1:14 PM
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Let me introduce to you another natural gum containing CBD. This comes from Lithuania and it is made by the company ENDOCA, which specializes in all types and formats for the CBD.

It comes with carton boxes with 10 individually wrapped gums inside. The pieces are not coated and have a brown color, distinctive of the natural gum base that they are made of.

Each gum contains 15mg of CBD.

The company emphasizes a lot the Natural claim in their marketing.

You can learn more in their website www.endoca.com

 

Natural Gum with CBD 24/02/2020

The company TWO WISE CHIMPS, from UK, presents natural chewing gums in combination with a few different concepts:

  • With CBD. 5mg per piece
  • Caffein (40mg per piece) and vitamin B5
  • Beauty gum: With Selenium, Biotin, Green tea extract and Niacin
  • Charcoal: With 45mg of activated Charcoal

 

Again , this goes in the direction that I have already commented in the past: CBD, Natural gum base… and it is presented in sleeved blisters with 9 pieces of coated pellets each one.

The website is www.twowisechimps.co.uk 

 

Chewsy – Natural Gum 20/02/2020

Filed under: Market & Fairs,New product — Joan Mestres @ 12:53 PM
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Another of the big trends nowadays, not only when talking about chewing gum, but also in the food industry and even further, is the “natural” claim.

 

In ISM’20 I found CHEWSY (www.chewsygum.com). Thus gum in produced in China by a UK-based company. It claims that contains only xylitol as sweetener (no sugar, no aspartame) and that it is made using natural gum base (“plastic-free gum base” as they define it). I have some personal issues though, accepting the claim of “biodegradable”. The fact of being natural does not bring automatically the biodegradability. But it would be great if the product really degrades after some short period of time. Please allow me to be a bit skeptical on this matter because the products that have been launched in the market with this claim, have not really succeeded, for one reason or the other.

In any case, good proposal that deserves to be followed, which I will do with interest.

 

ABOAFSITE – Mexico 03/07/2018

I wanted to post about natural gum base since a long time.

This company, ABOAFSITE, produces and commercializes natural gum base, which is much in demand these days. You can check www.natural-chicle.net  .They claim all the healthy benefits of using a natural product. They can also produce the final chewing gum itself (private label). In fact some of the companies that I have mentioned in previous posts appear in their website: Humble and Co, Simply Gum, etc..).

The company supplies natural gum base in different formats (slab or powder) and versions (different molecular weight). The prices are also in the website.

There you can also find some interesting videos where you can see the real Sapotilla tree (where it all begun!!!) and some ideas and recipes to make different types of gum, always using their natural gum base. The natural claim is followed by a “non machinery” claim, which involves making the gum by hand. At the moment the market share of these chewing gum brands are tiny, but there are more and more players joining the wave and some of them a getting bigger. Then manual production will be a limitation and machinery needs to be considered if relevant amounts have to produced.

I hope you find this interesting, as this is one of the most powerful trends in the market today. Not only in the chewing gum industry, but in the whole food products: Everybody goes crazy for “Natural”, which is automatically associated with “Healthy” (something that I am not sure always works….).

 

 

FUNCTIONAL GUMS – Italy 23/05/2018

I have posted in the past about DRIVE GUM (www.drivegum.com). This gum contains caffein + guaraná.

Now the same company offers “NATUR GUM” , which instead of focusing on the energy, it goes in the direction of the natural ingredients. It claims to use 100% natural ingredients, which includes natural gum base from Central America, the flavours, the sweeteners (Xylitol and/or Stevia). Even the packaging!

There are 3 types of gum in the range, which include functional ingredients like vitamin D and fluoride, while the compnay is working on other SKU, like “Multivitamin”, “Hunger inhibitor” and “Hemp”.

Witht his additions to the previous Energy Gum, the portfolio covers a good variety of functional applications.

The owner of the company, Mr Nazareno Mario Ciccarello, has been clever enough to register the domain  www.functionalgums.com 

 

The Humble – Sweden 18/04/2018

Filed under: Market & Fairs,New product — Joan Mestres @ 10:00 AM
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This is a new company in the field of chewing gum. They exhibited at last ISM for the first time.

Based in Sweden, they focus on oral care products (toothpaste and toothbrush are their stars) with a natural and evironmentally friendy approach. Their chewing gum completes this oral care range and it claims to be compeltely natural: Natural gum base, no sugar, etc. Even the packaging is eco-friendly. The gum comes in three different flavors: Mint, Lemon, Topical Fruits and Salty Liquorice (to honour their Scandinavian origin!).

More and more companies jump on this trend for natural products. Sometimes the legislation is not clear about what can be claimed or not (the words “eco”, “organic”, “natural”, “bio”, … have sometimes blurred borders and change depending on the legislation of each country) so I think it is a very tricky field, althougb for sure one that will take more and more share in the near future.

Check their web-site to learn more.