Chewing Gum Consultant

Professional Chewing gum industry meeting point

ABOAFSITE – Mexico 03/07/2018

I wanted to post about natural gum base since a long time.

This company, ABOAFSITE, produces and commercializes natural gum base, which is much in demand these days. You can check www.natural-chicle.net  .They claim all the healthy benefits of using a natural product. They can also produce the final chewing gum itself (private label). In fact some of the companies that I have mentioned in previous posts appear in their website: Humble and Co, Simply Gum, etc..).

The company supplies natural gum base in different formats (slab or powder) and versions (different molecular weight). The prices are also in the website.

There you can also find some interesting videos where you can see the real Sapotilla tree (where it all begun!!!) and some ideas and recipes to make different types of gum, always using their natural gum base. The natural claim is followed by a “non machinery” claim, which involves making the gum by hand. At the moment the market share of these chewing gum brands are tiny, but there are more and more players joining the wave and some of them a getting bigger. Then manual production will be a limitation and machinery needs to be considered if relevant amounts have to produced.

I hope you find this interesting, as this is one of the most powerful trends in the market today. Not only in the chewing gum industry, but in the whole food products: Everybody goes crazy for “Natural”, which is automatically associated with “Healthy” (something that I am not sure always works….).

 

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FUNCTIONAL GUMS – Italy 23/05/2018

I have posted in the past about DRIVE GUM (www.drivegum.com). This gum contains caffein + guaraná.

Now the same company offers “NATUR GUM” , which instead of focusing on the energy, it goes in the direction of the natural ingredients. It claims to use 100% natural ingredients, which includes natural gum base from Central America, the flavours, the sweeteners (Xylitol and/or Stevia). Even the packaging!

There are 3 types of gum in the range, which include functional ingredients like vitamin D and fluoride, while the compnay is working on other SKU, like “Multivitamin”, “Hunger inhibitor” and “Hemp”.

Witht his additions to the previous Energy Gum, the portfolio covers a good variety of functional applications.

The owner of the company, Mr Nazareno Mario Ciccarello, has been clever enough to register the domain  www.functionalgums.com 

 

The Humble – Sweden 18/04/2018

Filed under: Market & Fairs,New product — Joan Mestres @ 10:00 AM
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This is a new company in the field of chewing gum. They exhibited at last ISM for the first time.

Based in Sweden, they focus on oral care products (toothpaste and toothbrush are their stars) with a natural and evironmentally friendy approach. Their chewing gum completes this oral care range and it claims to be compeltely natural: Natural gum base, no sugar, etc. Even the packaging is eco-friendly. The gum comes in three different flavors: Mint, Lemon, Topical Fruits and Salty Liquorice (to honour their Scandinavian origin!).

More and more companies jump on this trend for natural products. Sometimes the legislation is not clear about what can be claimed or not (the words “eco”, “organic”, “natural”, “bio”, … have sometimes blurred borders and change depending on the legislation of each country) so I think it is a very tricky field, althougb for sure one that will take more and more share in the near future.

Check their web-site to learn more.

 

 

Masterfoodeh – Iran 17/02/2017

This new player in the Iranian chewing gum scene is the first time that exhibits in ISM. They produce different brands of chewing gum: Biodent, Nature Dent, Action.

The presentations are also diverse (dragees in fliptop box or ministicks in multipack), as the range of flavors, including some really excetional like “mojito”, “camomile”, “walnut oil” and “frankincense”!

Following my post from yesterday, I’d like to mention the “Nature Dent” brand, which claims to contain natural gum base (it is not clear to me what they mean by this) and no atificial flavors and colors, no aspartame or sucralose. No additives or preservatives and GMO Free. The gum base is “of course biodegradable”, which is very interesting. So the product is claimed to be 100% natural and organic.

This follows the trend already mentioned of “clean label”. More and more consumers worldwide don’t like to have those “weird” names of ingredients written  the label of the product (antioxidant, artificial sweetener, …) and the manufacturers, of course, need to adapt their products to this demand.

Diffeent varieties of Nature Dent also claim to “improve your memory”.

کرافت

 

“Action” brand turns around the idea of Energy, Excitement and Dynamism.

“Biodent” is the widest brand, sugarfree and with many flavors and packagings. There are two sub-brands named “Stardent” and “Vitadent” and all them claim oral care properties. The presentation of those products is really impressive, with a very smart design and bright colors. Special mention to the printing in Braile in the “Biodent mojito”

 

biodent-masterfoodeh

 

Organic Chewing Gum 16/02/2017

Filed under: Market & Fairs,New product — Joan Mestres @ 9:57 AM
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One of the big trends in the food industry (not only in chewing gum) is the “natural” claim. The legislation about what can be claimed as “natural”, or other terms as “organic”, “bio”, … differs from country to country. This makes the tasks involved in the development of those products more tricky.

In any case, during last ISM was presented what is claimed to be “the first organic gum ever”. The claim is supported by the USDA organic certificate and also the European one.

 

usda_organic

organic_fethar

The chewing gum, presented in coated dragees (17 pieces in a zipperbag, 24 grams) and uses natural chicle from the sapotilla trees in Central America. It contains to no synthetics, no artificial colors or flavors and no preservatives. Of course, it is sugarfree. It is produced in Tunisia, but the company that commercializes it is a Danish one, named Ökolife. (for more info go to the link to their website).

zipperbags-samlet

 

Report ISM 2017 13/02/2017

Once back from Cologne, I intend to develop during the next posts the highlights of what I saw there, always from the point of view of the chewing gum industry.

There are a few interesting news, but I would summarize then in 3 main lines:

  • 3D printing
  • Clean label and movement towards “natural”, “organic”, “healthy” claims
  • 2 new players with high quality products

On the other hand, ProSweets exhibition, which runs parallel to the ISM and where we can find the suppliers to the industry (machinery, ingredients, packaging, …), has been significantly smaller this year. The reason is that most of the machinery suppliers where not there exhibiting because this year in May there will be the 2017 Edition of INTERPACK, in Düsseldorf. This has been the traditional big show for the machinery suppliers, so it seems that keeping both (ProSweets and Interpack) in the same year was not convenient for them.

 

Natural gum 28/04/2014

Filed under: New product — Joan Mestres @ 5:38 PM
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The other day I came across “Simply Gum”, and I thought it would be good to mention it here.

This product claims to be the only 100% natural gum in the USA. It contains: Natural chicle, organic dried cane juice, organic vegetable glycerin, organic sunflower lecithin, organic rice flour and natural flavor.

You can learn more in their web-site: www.simplygum.com

But they are also present in Facebook: www.facebook.com/SimplyGum

and in Twitter: www.twitter.com/SimplyGum

And here are a couple of links to other websites that mention the product: Kickstarter, Examiner,  Ecofriendlyusa.

It comes originally in cinnamon flavor but it seems that they are expanding the range to licorice and ginger.

We can find more and more of these products that claim organic/natural/bio/… which is a clear trend in our society. They still take a very tiny share of the market due to different reasons: Sometimes quality, sometimes limited marketing (and financial) power in front of the big guys, sometimes the consumer is not aware (or is not ready to pay more, or finds it difficult to find, …). It will be interesting to see the evolution of such brands in the near future.