Chewing Gum Consultant

Professional Chewing gum industry meeting point

Chewsy – Natural Gum 20/02/2020

Filed under: Market & Fairs,New product — Joan Mestres @ 12:53 PM
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Another of the big trends nowadays, not only when talking about chewing gum, but also in the food industry and even further, is the “natural” claim.

 

In ISM’20 I found CHEWSY (www.chewsygum.com). Thus gum in produced in China by a UK-based company. It claims that contains only xylitol as sweetener (no sugar, no aspartame) and that it is made using natural gum base (“plastic-free gum base” as they define it). I have some personal issues though, accepting the claim of “biodegradable”. The fact of being natural does not bring automatically the biodegradability. But it would be great if the product really degrades after some short period of time. Please allow me to be a bit skeptical on this matter because the products that have been launched in the market with this claim, have not really succeeded, for one reason or the other.

In any case, good proposal that deserves to be followed, which I will do with interest.

 

New products in China and Korea 20/11/2012

Filed under: New product — Joan Mestres @ 2:31 PM
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Wasabi KitKat (Nestlé) or Cheese Chocolate (Meiji-Japan) are only some of the amazing developments that we find in the Far East. You can see them following this link

http://www.confectionerynews.com/Formulation/Asian-innovation-Wasabi-Kit-Kats-and-cheese-chocolate © 2012 – William Reed Business Media SAS

 

But in our field of chewing gum two novelties are being described in the website above: A bubble gum launched by Lotte, in Korea and the appearance of “Stride”, by Mondelez in China.

Both can be considered oddities. The former because bubble gum is usually not the field where the innovation efforts focus, the later because the presence of Mondelez in the huge Chinese market is almost inexistent. Chinese market is (according to Euromonitor 2011) dominated by Wrigley (ca. 40% market share in value), followed at the distance by Orion, Lotte and Perfetti (all within the 3 to 5% bracket). Then various local players have much smaller shares. We will follow very closely how the launching of  the “Stride” brand (already well-known in other countries) develops and if this really represents the disembark of Mondelez in the Chinese gum market.