Wasabi KitKat (Nestlé) or Cheese Chocolate (Meiji-Japan) are only some of the amazing developments that we find in the Far East. You can see them following this link
http://www.confectionerynews.com/Formulation/Asian-innovation-Wasabi-Kit-Kats-and-cheese-chocolate © 2012 – William Reed Business Media SAS
But in our field of chewing gum two novelties are being described in the website above: A bubble gum launched by Lotte, in Korea and the appearance of “Stride”, by Mondelez in China.
Both can be considered oddities. The former because bubble gum is usually not the field where the innovation efforts focus, the later because the presence of Mondelez in the huge Chinese market is almost inexistent. Chinese market is (according to Euromonitor 2011) dominated by Wrigley (ca. 40% market share in value), followed at the distance by Orion, Lotte and Perfetti (all within the 3 to 5% bracket). Then various local players have much smaller shares. We will follow very closely how the launching of the “Stride” brand (already well-known in other countries) develops and if this really represents the disembark of Mondelez in the Chinese gum market.