Chewing Gum Consultant

Professional Chewing gum industry meeting point

Simply Gum (and Wrigley). 23/03/2017

Filed under: Market & Fairs — Joan Mestres @ 3:58 PM
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Today I wanted to “replicate” an interview with the CEO of SIMPLY GUM, from the USA, which has been published by www.confectionerynews.com (see link to the article).

Mr Caron Proschan declares his intention to compete for shelf space with Wrigley. When it comes to the issue of shelf space, I cannot avoid to tell you how frustrating it is for us, people at the technical (R&D and production) side of the chain, to see that all our efforts in developing a great product, with right the flavor profile that we want, the packaging that appeals the most, the shape, size and appearance that has been stated in the definition of the product, do not lead to a successful sales record because of the wrong positioning at the sales point. This parameter is so important (and so difficult to obtain) that we might think that all the other are insignificant.

I leave you with the article by Douglas Yu, although I do not agree compeltely with all what is mentioned there… but that would be too long to discuss here…

 

Natural gum 28/04/2014

Filed under: New product — Joan Mestres @ 5:38 PM
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The other day I came across “Simply Gum”, and I thought it would be good to mention it here.

This product claims to be the only 100% natural gum in the USA. It contains: Natural chicle, organic dried cane juice, organic vegetable glycerin, organic sunflower lecithin, organic rice flour and natural flavor.

You can learn more in their web-site: www.simplygum.com

But they are also present in Facebook: www.facebook.com/SimplyGum

and in Twitter: www.twitter.com/SimplyGum

And here are a couple of links to other websites that mention the product: Kickstarter, Examiner,  Ecofriendlyusa.

It comes originally in cinnamon flavor but it seems that they are expanding the range to licorice and ginger.

We can find more and more of these products that claim organic/natural/bio/… which is a clear trend in our society. They still take a very tiny share of the market due to different reasons: Sometimes quality, sometimes limited marketing (and financial) power in front of the big guys, sometimes the consumer is not aware (or is not ready to pay more, or finds it difficult to find, …). It will be interesting to see the evolution of such brands in the near future.