Chewing Gum Consultant

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Natural gum 28/04/2014

Filed under: New product — Joan Mestres @ 5:38 PM
Tags: , , ,

The other day I came across “Simply Gum”, and I thought it would be good to mention it here.

This product claims to be the only 100% natural gum in the USA. It contains: Natural chicle, organic dried cane juice, organic vegetable glycerin, organic sunflower lecithin, organic rice flour and natural flavor.

You can learn more in their web-site: www.simplygum.com

But they are also present in Facebook: www.facebook.com/SimplyGum

and in Twitter: www.twitter.com/SimplyGum

And here are a couple of links to other websites that mention the product: Kickstarter, Examiner,  Ecofriendlyusa.

It comes originally in cinnamon flavor but it seems that they are expanding the range to licorice and ginger.

We can find more and more of these products that claim organic/natural/bio/… which is a clear trend in our society. They still take a very tiny share of the market due to different reasons: Sometimes quality, sometimes limited marketing (and financial) power in front of the big guys, sometimes the consumer is not aware (or is not ready to pay more, or finds it difficult to find, …). It will be interesting to see the evolution of such brands in the near future.

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