Chewing Gum Consultant

Professional Chewing gum industry meeting point

Natural Gum – Continued 10/02/2022

A clear trend in recent years has been the use of natural gum base, from sapodilla trees in Mexico. Different companies have launched chewing gums formulated using only natural ingredients. The gum base is one of them but also the flavours and sweeteners are natural. Some of them use the claim “plastic free”.

I have talked in this website about natural gums in the past (The Humble, Endoca, Two Wise Chimps, BenBits, Simply gum, Chewsy,…) , so this is not new to us. I just want to introduce here three companies that were exhibiting in ISM:

TRUE GUM www.truegum.com

FOREST GUM www.forestgum.de

TREE GUM www.treegum.ch

Only the first one has the website in English. “True gum” has been in the market for quite a few years now and can be found in many supermarkets around Europe. Recently, it became part of The Humble group, a Swedish company that specializes in Oral Care products (not only gum) and offers its own natural gum as well.

Recently, we see also the well-known brand STIMOROL, by the giant Mondelez, also offering a natural version. This is available only in Denmark and Switzerland and it comes with 2 different flavours (Spearmint&Eucalyptus and Lemon&Ginger). I find quite interesting that one of the big names in the chewing gum industry has decided to take this way as well. Let’s see how this works in the market and… let’s see if other big names (Mars/Wrigley, Perfetti Van Melle, Lotte,…) decide to follow in the near future.

As this is a clear growing market segment, I wonder if the supply of natural gum base from the trees will be enough to cover the demand!!

 

ABOAFSITE – Mexico 03/07/2018

I wanted to post about natural gum base since a long time.

This company, ABOAFSITE, produces and commercializes natural gum base, which is much in demand these days. You can check www.natural-chicle.net  .They claim all the healthy benefits of using a natural product. They can also produce the final chewing gum itself (private label). In fact some of the companies that I have mentioned in previous posts appear in their website: Humble and Co, Simply Gum, etc..).

The company supplies natural gum base in different formats (slab or powder) and versions (different molecular weight). The prices are also in the website.

There you can also find some interesting videos where you can see the real Sapotilla tree (where it all begun!!!) and some ideas and recipes to make different types of gum, always using their natural gum base. The natural claim is followed by a “non machinery” claim, which involves making the gum by hand. At the moment the market share of these chewing gum brands are tiny, but there are more and more players joining the wave and some of them a getting bigger. Then manual production will be a limitation and machinery needs to be considered if relevant amounts have to produced.

I hope you find this interesting, as this is one of the most powerful trends in the market today. Not only in the chewing gum industry, but in the whole food products: Everybody goes crazy for “Natural”, which is automatically associated with “Healthy” (something that I am not sure always works….).

 

 

The Humble – Sweden 18/04/2018

Filed under: Market & Fairs,New product — Joan Mestres @ 10:00 AM
Tags: , ,

This is a new company in the field of chewing gum. They exhibited at last ISM for the first time.

Based in Sweden, they focus on oral care products (toothpaste and toothbrush are their stars) with a natural and evironmentally friendy approach. Their chewing gum completes this oral care range and it claims to be compeltely natural: Natural gum base, no sugar, etc. Even the packaging is eco-friendly. The gum comes in three different flavors: Mint, Lemon, Topical Fruits and Salty Liquorice (to honour their Scandinavian origin!).

More and more companies jump on this trend for natural products. Sometimes the legislation is not clear about what can be claimed or not (the words “eco”, “organic”, “natural”, “bio”, … have sometimes blurred borders and change depending on the legislation of each country) so I think it is a very tricky field, althougb for sure one that will take more and more share in the near future.

Check their web-site to learn more.