Chewing Gum Consultant

Professional Chewing gum industry meeting point

Natural Gum – Continued 10/02/2022

A clear trend in recent years has been the use of natural gum base, from sapodilla trees in Mexico. Different companies have launched chewing gums formulated using only natural ingredients. The gum base is one of them but also the flavours and sweeteners are natural. Some of them use the claim “plastic free”.

I have talked in this website about natural gums in the past (The Humble, Endoca, Two Wise Chimps, BenBits, Simply gum, Chewsy,…) , so this is not new to us. I just want to introduce here three companies that were exhibiting in ISM:

TRUE GUM www.truegum.com

FOREST GUM www.forestgum.de

TREE GUM www.treegum.ch

Only the first one has the website in English. “True gum” has been in the market for quite a few years now and can be found in many supermarkets around Europe. Recently, it became part of The Humble group, a Swedish company that specializes in Oral Care products (not only gum) and offers its own natural gum as well.

Recently, we see also the well-known brand STIMOROL, by the giant Mondelez, also offering a natural version. This is available only in Denmark and Switzerland and it comes with 2 different flavours (Spearmint&Eucalyptus and Lemon&Ginger). I find quite interesting that one of the big names in the chewing gum industry has decided to take this way as well. Let’s see how this works in the market and… let’s see if other big names (Mars/Wrigley, Perfetti Van Melle, Lotte,…) decide to follow in the near future.

As this is a clear growing market segment, I wonder if the supply of natural gum base from the trees will be enough to cover the demand!!

 

Trident 40 minutes 22/01/2013

Filed under: New product — Joan Mestres @ 12:52 PM
Tags: , , , , ,

I’d like to show you this product recently launched in Spain .

The lasting of the flavour in the chewing gum has always been one of the critical issues in the industry. However, this is the first time that I see a chewing gum that mentions specifically a precise time of lastingness (freshness in this case).

The same concept has been launched under the brands HOLLYWOOD and STIMOROL in other countries. I must admit that the promise is brave! The packaging is also interesting: A carton box with a sleeve that opens and the single units can be dosified through a hole. The units are coated chewing gums with a powdery layer outside and a district center. The whole product is full of coloured spots. For the time being I’ve found it with spearmint and with peppermint flavors. Each box contains 10 pieces. The launch has been supported by a strong marketing campaign including TV and facebook.

trident 40 min