Chewing Gum Consultant

Professional Chewing gum industry meeting point

Trident 40 minutes 22/01/2013

Filed under: New product — Joan Mestres @ 12:52 PM
Tags: , , , , ,

I’d like to show you this product recently launched in Spain .

The lasting of the flavour in the chewing gum has always been one of the critical issues in the industry. However, this is the first time that I see a chewing gum that mentions specifically a precise time of lastingness (freshness in this case).

The same concept has been launched under the brands HOLLYWOOD and STIMOROL in other countries. I must admit that the promise is brave! The packaging is also interesting: A carton box with a sleeve that opens and the single units can be dosified through a hole. The units are coated chewing gums with a powdery layer outside and a district center. The whole product is full of coloured spots. For the time being I’ve found it with spearmint and with peppermint flavors. Each box contains 10 pieces. The launch has been supported by a strong marketing campaign including TV and facebook.

trident 40 min

Advertisements
 

3 Responses to “Trident 40 minutes”

  1. Joan,

    This is Irán from México i have a question 40 minutes mean? 40 minutes of freshness as long lasting?
    You will be on ISM?

    Regards,

    Irán

  2. joana Says:

    I’ve tried this new product, and it is really great and truth… It even lasts more than 40 minutes!!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s