Chewing Gum Consultant

Professional Chewing gum industry meeting point

Tic Tac Gum – Ferrero 21/07/2021

Filed under: Market & Fairs — Joan Mestres @ 5:45 PM
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I got news that Ferrero is going to discontinue its TicTac gum that was launched not so many years ago (see other posts in this blog).

The Italian company went into the gum segment by launching this interesting product and also by acquiring the gum base producer and supplier Eurobase, in Belgium.

They are probably redefining their strategy in this field as (I guess) the targets were not met. Actually I do not see the product in the shelves of the supermarkets, although we must also take into consideration that the pandemic has hit the whole gum market, so these are hard times for many the companies. The increase in cost of raw materials, the freight charges up in the sky, … all these are factors that do not help the business.

I will be very interested to see the new moves from Ferrero and from other companies, as for sure there will be some “re-positioning”.

 

Philip Morris acquires Fertin Pharma 02/07/2021

Filed under: Market & Fairs — Joan Mestres @ 1:23 PM
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1st July 2021 brought important news to the chewing gum industry. The giant Philip Morris has acquired the Danish Fertin Pharma from EQT (which controlled 70% of the shares) and Bagen-Sorensen.

You can find information and details of the operation in many sources. I leave you here just a couple of links:

https://www.bloomberg.com/press-releases/2021-07-01/philip-morris-international-announces-agreement-to-acquire-fertin-pharma

https://www.reuters.com/business/healthcare-pharmaceuticals/philip-morris-buy-nicotine-gum-maker-fertin-pharma-push-smoke-free-products-2021-07-01/

Fertin has always been a reference when it comes to functional and pharmaceutical chewing gums. One of their strong points are the nicotin-containing products. This type of gums, used for smoke-cessation, fit well into the Philip Morris strategy of creating a smoke-free environment. Let’s see what the future brings to us in the market!

 

Trendy Packaging 30/06/2021

Filed under: New product — Joan Mestres @ 6:49 PM
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There is a clear key word when talking about current trends in chewing gum: NATURAL.

More and more products are launched under this claim (which of course does not only apply to chewing gum, but it is a trend in all types of food and even beyond).

One way to make a gum that is natural is using the right ingredients (natural gum base, natural sweeteners, natural flavours etc) but there is also the packaging! Some producers (not all) have this in mind and today I have read this article in Candy Industry mentioning that one of the leaders (Perfetti Van Melle) has launched a gum with an interesting cardboard packaging. I am sure we will se more coming this way. Congratulations!

https://www.candyindustry.com/articles/89814-perfetti-van-melle-to-package-mentos-pure-fresh-gum-in-paperboard-bottle?oly_enc_id=4447J2924523F7Y

 

Compressed Functional Gum 21/07/2020

Filed under: New product — Joan Mestres @ 4:03 PM
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I received a comment on this site mentioning the product “Neuro Gum”, so I went to the website www.getneuro.com  and I see a compressed gum named “Energy & Focus” which contains Caffeine, Theanine, B6 and B12. It claims it provides the right balance between “energy” and “calmness”.

I have not tried this product (I wonder about its taste, chewability, flavor lasting, …) but as it falls within the functional gum category, I am glad to mention it here in this website.

 

BenBits – Natural Gum 27/02/2020

Filed under: New product — Joan Mestres @ 1:56 PM
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Today i add one more natural gum to the list. This is the one from the Dutch company BenBits. Although this company has a long history promoting healthy gums, I have learned only recently about this natural chewing gum.

Blister with 9 pieces of coated gum with a slight brownish color. It uses, of course, natural ingredients

www.benbits.com

 

 

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Caffeine Gum 26/02/2020

Filed under: New product — Joan Mestres @ 1:44 PM
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It’s been a while that I do not mention Caffeine gum because maybe it is not as trendy as it used to be a few years ago. However, I came across the caffeinated version of one of the top brand worldwide: Airwaves, by Mars/Wrigley. In particular, I have in front of me a pack of nice hexagonal shape (quite unusual!!) coated pieces of caffein gum. Wrigley uses not only the brand “Airwaves” but also the classic “Alert Gum” to market its gum with Caffein.

 

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Related to this subject I found two interesting websites that I’d like to share with you:

Guide to Caffeinated Gum

The ultimate Alert Gum Review

 

 

CBD Chewing gum 25/02/2020

Filed under: New product — Joan Mestres @ 1:14 PM
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Let me introduce to you another natural gum containing CBD. This comes from Lithuania and it is made by the company ENDOCA, which specializes in all types and formats for the CBD.

It comes with carton boxes with 10 individually wrapped gums inside. The pieces are not coated and have a brown color, distinctive of the natural gum base that they are made of.

Each gum contains 15mg of CBD.

The company emphasizes a lot the Natural claim in their marketing.

You can learn more in their website www.endoca.com

 

Natural Gum with CBD 24/02/2020

The company TWO WISE CHIMPS, from UK, presents natural chewing gums in combination with a few different concepts:

  • With CBD. 5mg per piece
  • Caffein (40mg per piece) and vitamin B5
  • Beauty gum: With Selenium, Biotin, Green tea extract and Niacin
  • Charcoal: With 45mg of activated Charcoal

 

Again , this goes in the direction that I have already commented in the past: CBD, Natural gum base… and it is presented in sleeved blisters with 9 pieces of coated pellets each one.

The website is www.twowisechimps.co.uk 

 

Chewsy – Natural Gum 20/02/2020

Filed under: Market & Fairs,New product — Joan Mestres @ 12:53 PM
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Another of the big trends nowadays, not only when talking about chewing gum, but also in the food industry and even further, is the “natural” claim.

 

In ISM’20 I found CHEWSY (www.chewsygum.com). Thus gum in produced in China by a UK-based company. It claims that contains only xylitol as sweetener (no sugar, no aspartame) and that it is made using natural gum base (“plastic-free gum base” as they define it). I have some personal issues though, accepting the claim of “biodegradable”. The fact of being natural does not bring automatically the biodegradability. But it would be great if the product really degrades after some short period of time. Please allow me to be a bit skeptical on this matter because the products that have been launched in the market with this claim, have not really succeeded, for one reason or the other.

In any case, good proposal that deserves to be followed, which I will do with interest.

 

Cannabis Chewing Gum 19/02/2020

Filed under: New product — Joan Mestres @ 12:40 PM
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This year I visited ISM, as I do since 1997, and once again it has been a source of new discoveries. As a passionate person for functional gums I find in this great exhibition all what i need to satisfy this passion.

Here I want to show you one product that goes in the direction of the CBD trend. Euphoria is the Czech brand and they offer a very broad range of products (chocolate, candy, muffin, tea,…) containing Cannabis. In the case of chewing gum, it is predented in zip-bags containing 3 coated pieces of gum each. It is also presented in blisters with a cardboard sleeve. Each blister contains 12 pieces if coated gum and each piece contains 18mg of CBD (there is another version with 12mg per piece).

Nice product, indeed, that taps into this emerging category with somehow blurred lines in terms of legislation.

You can see it here.

 

 

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