Chewing Gum Consultant

Professional Chewing gum industry meeting point

Encapsulated Sweeteners – Tastetech – UK 07/11/2017

Filed under: Research — Joan Mestres @ 3:06 PM
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The British company Tastetech has launched an interesting  study on the use of encapsulated high intensive sweeteners (HIS) in chewing gum formulations.

They claim that the use of such encapsulated HIS:

  • Extend chew time
  • Allow dosing at lower levels
  • Are easy to use with current manufacturing techniques
  • Allow for the creation of unique sweetener blends

You can download the study under this link: Tastetech HIS chewing gum or visit the company’s website at www.tastetech.com

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Caffeine Gum – Stay Alert- Wrigley – USA 30/10/2017

Filed under: New product — Joan Mestres @ 8:31 AM
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I read the news in www.confectionerynews.com that Mars/Wrigley has decided to re-introduce their Caffeine Gum in the market.

The company withdraw that gum in 2013 because there were doubts about thte effects that it could have on children.

You can read the story in the linked article.

Even the FDA has not regulated the use of such product regarding children (the legal situationj is the same today than in 2013) the compnay says that has conducted their own studies and decided to re-launch it. The article also contains interesting figures about the gum market in the USA, where we can see the the decline in sales is still there and that Wrigley continues losing market share. I guess this might be one of the reasons for this re-introduction of the “Alert Gum”, now called “Alert Caffeine Gum” ( and before “Alert Energy Gum”).

As I mentioned several times before, going into the fuctional gum segment is one of the ways to try to boost sales.

 

 

Chewing gum in powder – PISSA (Mexico) 21/06/2017

Filed under: New product — Joan Mestres @ 2:51 PM
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The mexican chewing gum manufacturer PISSA (Productos Industriales del Saltillo S. de R.L. de C.V.) presented during the last Sweets&Snacks Expo in Chicago their “Yummy Sand”. It consists on a box with gum in powder form (resembling sand)  and some moulds to create “sand” castles or buildings.

I always considered PISSA (I’ve been in the factory several times) a very professional, innovative and interesting company. They are one of the main Co-Manufacturers of gum in the Area. Being close to the US, they are naturally oriented to this market., although has customer around the world. PISSA is a joint venture between PEPSICO and some local entrepreneurs, and produces gum for many other companies (including big names in the industry).

It has been a while since they produce gum in powder, but this is the first time that I see this product named “Yummy Sand” which comes under the umbrella of their own brand “Delicrea” (acronym for Delicious-Creativity”). “Delicrea” has range of toy+candy combinations.

 

I leave here a link to the article of www.confectionerynews.com where the news is mentioned,  a link to the website of PISSA and a link to a previous post in this website about this company and its products.

 

 

Tic Tac Gum – Ferrero 08/06/2017

Filed under: New product — Joan Mestres @ 3:40 PM
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More on this thread that has already a few posts. I read the news to day that the product will be launched in the US next year, 2018. This is a move that shows how serious the company is about this product. As far as I know it is available now only in the Italian market.

You have here the link to the article of www.confectionerynews.com that mention this expansion plan.

 

CB12 – Meda 29/03/2017

The Swedish company MEDA (belonging to Mylan (USA) since mid 2016) has the nice “CB12 boost”. It is designed to fight the bad breath and for this prupose contains Zinc (in form af zinc acetate dihydrate) and sodium fluoride (NaF). The foremr is supposed to reduce the sulphur gases which cause the bad breath, the later is a well recongized agent in the oral care field which contributes to the maintenance of the tooth mineralization. It is also formulated with xylitol, which plays a role in this action.

This is another example of tabletted gum. It has two different layers (one white and the other blue), with the brand name “CB12” engraved in one of them. It some in two different flavors: Mint and Eucalyptus. website: CB12

The product is patented (Nr. 1 589 825) by GumLink, the danish company.

The CB12 range has also a mouthwash that has the same purpose, so both products complement each other.

 

 

 

Wrigley case study 27/03/2017

Filed under: Market & Fairs — Joan Mestres @ 4:12 PM
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I found this interesting article about how Wrigley started and developed. It is written more from the point of view of business strategy, rather than “chewing gum” itself, but I think it is well written and wanted to share it with you:

 

http://yourstory.com/2016/03/wrigley-case-study/

 

CHEW POD – USA/Canada 24/03/2017

I have in my hands some samples of “Chew Pod”, in the two verison that exist: “Energy on demand” and “Sleep on demand”.

Both are a very good example of tabletted gum (made from gum in pwoder by means of a tabletting machine). The gum pieces have 3 horizontal layers, I assume that they serve technological purposes (like minimizing the stickiness to the tabletting machine) rather than aesthetical ones. The crumbliness (quite common in these type of products) is minimized, or i would say, even non-existing. The flavor has a very good lasting. They come in blisterpacks wth 8 pieces each.

The one that claims “Energy” contains Caffeine, Taurine and Guaraná seed extract (50mg, 50mg and 40mg respectively). The ones that claims “Sleep” contains Griffonia simplicifolia seed (5-HTP: 5-hydroxytryptophan) at 50mg per piece and 1,5 mg of Melatonin. Both versions contain vitamin B6 (pyridoxine HCl) and are sweetened with Sucralose.

The company that produces them is headquartered in California, USA and the product is manufactured in Canada.

You can learn more in a very attractive website: www.chewpod.com and also in www.khloros.ca (where I can see a thrid version of the product, named “Focus” but this does not seem to be in the market yet). You can also check the facebook page  @chewpod and the instagram with the same label @chewpod , where this “Focus” version also appears.

The company seems also open to produce for private label.