Chewing Gum Consultant

Professional Chewing gum industry meeting point

Chewsy – Natural Gum 20/02/2020

Filed under: Market & Fairs,New product — Joan Mestres @ 12:53 PM
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Another of the big trends nowadays, not only when talking about chewing gum, but also in the food industry and even further, is the “natural” claim.

 

In ISM’20 I found CHEWSY (www.chewsygum.com). Thus gum in produced in China by a UK-based company. It claims that contains only xylitol as sweetener (no sugar, no aspartame) and that it is made using natural gum base (“plastic-free gum base” as they define it). I have some personal issues though, accepting the claim of “biodegradable”. The fact of being natural does not bring automatically the biodegradability. But it would be great if the product really degrades after some short period of time. Please allow me to be a bit skeptical on this matter because the products that have been launched in the market with this claim, have not really succeeded, for one reason or the other.

In any case, good proposal that deserves to be followed, which I will do with interest.

 

Cannabis Chewing Gum 19/02/2020

Filed under: New product — Joan Mestres @ 12:40 PM
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This year I visited ISM, as I do since 1997, and once again it has been a source of new discoveries. As a passionate person for functional gums I find in this great exhibition all what i need to satisfy this passion.

Here I want to show you one product that goes in the direction of the CBD trend. Euphoria is the Czech brand and they offer a very broad range of products (chocolate, candy, muffin, tea,…) containing Cannabis. In the case of chewing gum, it is predented in zip-bags containing 3 coated pieces of gum each. It is also presented in blisters with a cardboard sleeve. Each blister contains 12 pieces if coated gum and each piece contains 18mg of CBD (there is another version with 12mg per piece).

Nice product, indeed, that taps into this emerging category with somehow blurred lines in terms of legislation.

You can see it here.

 

 

Captura de pantalla 2020-02-19 a las 12.37.55

 

 

 

 

ABOAFSITE – Mexico 03/07/2018

I wanted to post about natural gum base since a long time.

This company, ABOAFSITE, produces and commercializes natural gum base, which is much in demand these days. You can check www.natural-chicle.net  .They claim all the healthy benefits of using a natural product. They can also produce the final chewing gum itself (private label). In fact some of the companies that I have mentioned in previous posts appear in their website: Humble and Co, Simply Gum, etc..).

The company supplies natural gum base in different formats (slab or powder) and versions (different molecular weight). The prices are also in the website.

There you can also find some interesting videos where you can see the real Sapotilla tree (where it all begun!!!) and some ideas and recipes to make different types of gum, always using their natural gum base. The natural claim is followed by a “non machinery” claim, which involves making the gum by hand. At the moment the market share of these chewing gum brands are tiny, but there are more and more players joining the wave and some of them a getting bigger. Then manual production will be a limitation and machinery needs to be considered if relevant amounts have to produced.

I hope you find this interesting, as this is one of the most powerful trends in the market today. Not only in the chewing gum industry, but in the whole food products: Everybody goes crazy for “Natural”, which is automatically associated with “Healthy” (something that I am not sure always works….).

 

 

MASTER CHEWING GUM – Lebanon 07/06/2018

Filed under: New product — Joan Mestres @ 1:48 PM
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Do you know what mastic is? If you are from the Middle East, I am sure you know. Outside this region, this traditional resin (from the Pristacia Lentiscus) is not so well-known. This chewable resin with a slight bitter intial taste has been used for ages. In fact the word “mastication” comes from this name.

I wanted to talk today about the lebanese company “Master Chewing Gum”, founded back in the 60s.

They have developed a lot during these years, of course, and are now well-established as one of the leaders in their region.

Among their range of products (and also offer for Private label production), I wanted to mention this one which relates to Mastic:

 

“Created in 2015 as part of the Strategic Business Unit of MCGC, MASTIKA is the first uncoated, sugar free and aspartame free mastic flavored chewing gum in the MENA region and thus in the world.
It is presented in a sophisticated, oriental pop packaging that reflects the high quality of the product while giving it a nostalgic nod. “

 

 

The company has also more “common” chewing gums… or wait! maybe not so common, because their brand “Cheque Gourmet Gum” offers a range of sophisticated flavours such: “Birthday cake”, “Mojito”, “Liquorice” and “Frozen Lemonade”. They are sugarfree and aspartame free. You can learn more using the link to the website above.

 

BAZOOKA CANDY BRANDS – USA 06/06/2018

Filed under: New product — Joan Mestres @ 10:09 AM
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TOPPS is a company founded in Brooklyn, NY in 1938. It is associated with baseball trade cards (and also other sport cards). However, it started in the gum industry not much later, in 1947, with the brand “BAZOOKA” to compete with Fleer’s “Dubble bubble”. Bazooka became a common name for bubble gum and I still use it sometimes to refer to the cut&wrap format. They also commercialized bubble gum baseball cards. These are a flat sheet of pink gum printed with some figures on it.

Learn more about TOPPS in their website

Coming back to the Bazooka, now this Division of Topps is called Bazooka Candy Brands and is specialist in “funny” candies/toys/seasonal products. I find all of them really interesting because move away from the traditional presentations and show a high level of innovation and “out-of-the-box” thinking. Some weeks ago, they launched the “Juicy Drop Gum”. This is a piece of cut&wrap (“Bazooka”!) which comes with a small bottle of sour gel. The idea is that the consumer (this is targeted to kids) pours some of this gel on the groove that the gum piece has on the top surface. Then it is chewed all together. Of course, this creates an explosive impact so it is intended for those looking for strong experiences (!).

This is a link to the youtube commercial 

This is a link to the information about the company

And this is a link to the website of Chewboom.com where it informs about the launch of the product

 

 

SUJAL – Nepal 05/06/2018

Filed under: Market & Fairs — Joan Mestres @ 9:29 AM
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It is always amazing when I discover chewing gum in some remote places. (Here I should apologize for my European-centric vision of the world). But, I must admit that when I visited for the first time  (back in the early 2000s) this company in Nepal, I was deeply impressed. First because of the beauty of Pokhara and its surroundings, then because of the size of the company and its facilities, the care about safety and quality and last, but not least, because of the warm welcome from the Management (Mr Niranjan) and staff.

Yes, it has taken too long to write about them in this website, but today I fix this error. They were exhibitors for the first time in ISM, last January and I wish them all the success.

Sujal is a large industrial group producing several confectionery products (waffers, lollipops, toffe, candy,..). In terms of gum, they are producing a format which is not very common nowadays: Stick gum in multipack. This format was one of the most successful at the beginning of the chewing gum history, with brands like “Doublemint”, “Juicy Fruit” by Wrigley still in the US market. Now, the coated dragees and the mini-sticks/batons/tabs (name them the way you prefer) have taken the market share. That’s why it is interesting to show you this product. Other than this, they have as well bubble gum presented in cut&wrap format.

I invite you to visit the website of Sujal www.sujal.com.np

 

        

 

 

ILHAM SWEETS – Turkey 31/05/2018

Filed under: Market & Fairs — Joan Mestres @ 8:57 AM
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Turkey has great gum producers. Although some of the companies that existed in the past have disappeared (either taken over by a larger international group, or just closed down) there is still a huge production of all types of gum in the country. Also gum base is supplied by Turkish manufacturers.

ILHAM SWEETS (www.ilhamsweets.com)  is one of these chewing and bubble gum producers which covers a broad range of presentations and formats. From Bubble gum filled with fizzy powder or liquid, to gum balls with many different shapes and sugarfree chewing gum presented in blisters or in plastic bottles. The company covers many flavours (including extrem sour, cola, cinnamon,…) and funny shapes (like basketball, tennis balls, rugby, football, golf, …). I find specially interesting the gum balls coated with “pearl effect”.  I leave you some pictures.