Chewing Gum Consultant

Professional Chewing gum industry meeting point

CB12 – Meda 29/03/2017

The Swedish company MEDA (belonging to Mylan (USA) since mid 2016) has the nice “CB12 boost”. It is designed to fight the bad breath and for this prupose contains Zinc (in form af zinc acetate dihydrate) and sodium fluoride (NaF). The foremr is supposed to reduce the sulphur gases which cause the bad breath, the later is a well recongized agent in the oral care field which contributes to the maintenance of the tooth mineralization. It is also formulated with xylitol, which plays a role in this action.

This is another example of tabletted gum. It has two different layers (one white and the other blue), with the brand name “CB12” engraved in one of them. It some in two different flavors: Mint and Eucalyptus. website: CB12

The product is patented (Nr. 1 589 825) by GumLink, the danish company.

The CB12 range has also a mouthwash that has the same purpose, so both products complement each other.




Masterfoodeh – Iran 17/02/2017

This new player in the Iranian chewing gum scene is the first time that exhibits in ISM. They produce different brands of chewing gum: Biodent, Nature Dent, Action.

The presentations are also diverse (dragees in fliptop box or ministicks in multipack), as the range of flavors, including some really excetional like “mojito”, “camomile”, “walnut oil” and “frankincense”!

Following my post from yesterday, I’d like to mention the “Nature Dent” brand, which claims to contain natural gum base (it is not clear to me what they mean by this) and no atificial flavors and colors, no aspartame or sucralose. No additives or preservatives and GMO Free. The gum base is “of course biodegradable”, which is very interesting. So the product is claimed to be 100% natural and organic.

This follows the trend already mentioned of “clean label”. More and more consumers worldwide don’t like to have those “weird” names of ingredients written  the label of the product (antioxidant, artificial sweetener, …) and the manufacturers, of course, need to adapt their products to this demand.

Diffeent varieties of Nature Dent also claim to “improve your memory”.



“Action” brand turns around the idea of Energy, Excitement and Dynamism.

“Biodent” is the widest brand, sugarfree and with many flavors and packagings. There are two sub-brands named “Stardent” and “Vitadent” and all them claim oral care properties. The presentation of those products is really impressive, with a very smart design and bright colors. Special mention to the printing in Braile in the “Biodent mojito”




Oral care claims – Perfetti 18/01/2017

Filed under: Research — Joan Mestres @ 5:30 PM
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Oliver Nieburg informs that Perfetti Van Melle has been fined with 180.000 Eur for misleading claims associated to their chewing gum (Mentos, Happydent, Vivident and Daygum). The company rejects the accusation and says that “All claims on products are in compliance with relevant food legislation and fully scientifically supported”.

I must admit that I always found this field (what claims can be associated to the product) very difficult. Maybe because I am chemist and not lawyer, so when I dive into all these different legislations in each country, the different definitions (e.g. what is considered “organic”, or what is “natural”, …) and what can be claimed or not… I get a bit confused. However, it is very exciting and interesting to see what goes on and to learn more and more about this.


Here the link to the article


Probiotic gum 10/10/2016

Filed under: Market & Fairs,New product — Joan Mestres @ 4:56 PM
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I was in the last CPhI fair in Barcelona, the largest pharmaceutical fair in the world.

There I could find some mention to chewing gum in some of the booths.

For instance, the gum base supplier “CAFOSA” was presenting a tabletted chewing gum with probiotic function. The product contains Lactobacillus Patented Strains (AB-Dentalac) as active ingredient and has an oral care claim associated to it.

Extract from Cafosa’s brochure: AB-DENTALAC has bactericidal activity against most common oral pathogens and helps restore the protective oral flora by competing against pathogenic bacteria and disrupting their adhesion to the different tissues in the oral cavity.


Chewing gum that changes flavour to detect disease 09/06/2015

Filed under: Research — Joan Mestres @ 11:55 AM
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Today I post about an advanced use of chewing gum. I attach a link to the article which describes the research that it is being conducted, within the EU frame, about the use of chewing gum for an early detection of some oral diseases.

This type of reasearch can lead to other interesting and useful applications in the future!



Filed under: Research — Joan Mestres @ 11:32 AM
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I leave you here a link to the article published in where you can see the discussion about the validity of the claim about the value of xylitol as oral care agent.

The article does not deal only about chewing gum. It mentions other products with xylitol (lozenges, toothpaste, …). The conclusion is that the effect is not as proven and clear as other studies suggest. Well… it is always good a bit of discussion and debate…


Oral Care Gum 27/06/2013

Filed under: Research — Joan Mestres @ 10:21 AM
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Oral Care has been (and is) the largest segment of functionality for the chewing gum industry. From the original sugared gums, the concern that they can damage our teeth grows in almost every country so there is a clear shift towards sugar free (sometimes called “sugarless”) products. Market figures show this very clearly: While sugared gum sales are falling in almost every country year after year, sugarfree gum performance shows good health. But when we ask “How good is a sugarfree gum for our teeth?” we are due to start a tricky discussion. As there is no doubt that chewing a gum that contains no sugar will be better for our teeth than a sugared one, there is a controversy about some aspects like:

– Does it remineralize teeth?

– Does it neutralize plaque acids?

Many studies have been conducted and some tests have been defined. One of the most extended ones is carried out by an organization located in Basel, Switzerland named “Toothfriendly international”. They use in vivo pH telemetry tests to check if a product generates a decrease in pH in the mouth of the user below 5,7. Below this figure, it is considered to be too acidic and so potentially cariogenic and/or erosive. Sugared products usually give a result below 5,7. When a product does not generate this acidity in the mouth, the organization grants the producer the use of the “Happy tooth” logo in the packaging:

You can read more details about the organization, the tests and the certification on their web site:


Then we can go into legislative field, which differs in each country and allows, or not, claim certain advantages. For instance, the European Food Safety Authority (EFSA) allows some particular claims.

A good summary of those claims are explained by Oliver Nieburg in his article “Sugar-free gum for dental health: Innovations in science”

The article mentions ingredients that have been around for many years: Xylitol, Recaldent, carbamide, peroxide, fluoride,… and highlights as well the controversy around some of them and the claims associated.

I would add some other ingredients that have been used in oral care gums since many years: Calcium orthophosphate (pH neutralizer), Sodium bicarbonate (pH neutralizer), Zirconium silicate (abrasive), Triclosan (bactericide), Clorhexidine, Papain, Zinc gluconate, Copper gluconate, Copper chlorophyllin, Parsley seed oil, Zinc acetate, Actizol, and even some enzymes such as Lactoperoxidase (LPO) or Glucoperoxidase (GPO).

In summary, oral care still is the leading trend driving chewing gum sales in most of the world, but research is needed in this field to have more solid ground for some claims.