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Oral care claims – Perfetti 18/01/2017

Filed under: Research — Joan Mestres @ 5:30 PM
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Oliver Nieburg informs that Perfetti Van Melle has been fined with 180.000 Eur for misleading claims associated to their chewing gum (Mentos, Happydent, Vivident and Daygum). The company rejects the accusation and says that “All claims on products are in compliance with relevant food legislation and fully scientifically supported”.

I must admit that I always found this field (what claims can be associated to the product) very difficult. Maybe because I am chemist and not lawyer, so when I dive into all these different legislations in each country, the different definitions (e.g. what is considered “organic”, or what is “natural”, …) and what can be claimed or not… I get a bit confused. However, it is very exciting and interesting to see what goes on and to learn more and more about this.

 

Here the link to the article

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Health claims in European chewing gums 04/04/2013

Today I send you the link to an article about the Health claims that are approved for a chewing gum by the European Union. The article mentions the mature Dutch market and says that functional claims are the way to keep a higher growth for the chewing gum compared to other confectionery products, but these functional chewing gums must keep a reasonable price.

It mentions the claims approved by EU, which include the use of ingredients such as carbamide, fluoride and xylitol.

Confectionery News functional Gum