Today I send you the link to an article about the Health claims that are approved for a chewing gum by the European Union. The article mentions the mature Dutch market and says that functional claims are the way to keep a higher growth for the chewing gum compared to other confectionery products, but these functional chewing gums must keep a reasonable price.
It mentions the claims approved by EU, which include the use of ingredients such as carbamide, fluoride and xylitol.
Chewing Gum Consultant 