Chewing Gum Consultant

Professional Chewing gum industry meeting point

Health claims in European chewing gums 04/04/2013

Today I send you the link to an article about the Health claims that are approved for a chewing gum by the European Union. The article mentions the mature Dutch market and says that functional claims are the way to keep a higher growth for the chewing gum compared to other confectionery products, but these functional chewing gums must keep a reasonable price.

It mentions the claims approved by EU, which include the use of ingredients such as carbamide, fluoride and xylitol.

Confectionery News functional Gum

 

Cloetta + Leaf merger 19/03/2012

Filed under: Market & Fairs — Joan Mestres @ 10:19 AM
Tags: , ,

If you have been in the Netherlands, you have seen for sure the gum named “Sportlife”. This is a leading brand in this country and produced by the well-known company LEAF. Recently this company merged with the Swedish CLOETTA.

This is a link to the company’s website where it informs about this fact.

http://www.leaf.eu/en/Newsroom-redir/News-room/News/LEAF-and-Cloetta-merger-completed/