Chewing Gum Consultant

Professional Chewing gum industry meeting point

ONE GUM – France 24/05/2018

Filed under: New product — Joan Mestres @ 12:25 PM
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Last ISM Fair in Cologne I had the chance to meet the founders of the French company ONE GUM.  This company commercializes a tabletted (compressed) chewing gum containing Vitamins B3, B6, B12 and Caffeine (50mg per piece). The interesting feature of this product is that it is made of two layers: One of the layers contains the caffeine, which is separated from the other layer that contains the gum and the vitamins B. This allows a faster absortion of the caffeine because it is not trapped in the gum structure.

This is produced in Denmark using patented technology. Other functional gums in the market use the double-layer feature, which has advantages not only related to the release of the active ingredients, but also related to the manufacture of the product itself.

 

You can learn more about it at www.onegum.eu

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FUNCTIONAL GUMS – Italy 23/05/2018

I have posted in the past about DRIVE GUM (www.drivegum.com). This gum contains caffein + guaraná.

Now the same company offers “NATUR GUM” , which instead of focusing on the energy, it goes in the direction of the natural ingredients. It claims to use 100% natural ingredients, which includes natural gum base from Central America, the flavours, the sweeteners (Xylitol and/or Stevia). Even the packaging!

There are 3 types of gum in the range, which include functional ingredients like vitamin D and fluoride, while the compnay is working on other SKU, like “Multivitamin”, “Hunger inhibitor” and “Hemp”.

Witht his additions to the previous Energy Gum, the portfolio covers a good variety of functional applications.

The owner of the company, Mr Nazareno Mario Ciccarello, has been clever enough to register the domain  www.functionalgums.com 

 

MD’E GUM – Italy 22/05/2018

The italian company SINTAL GROUP offers in their portoflio an interesting range of food supplements, but the ones of interest for us are the functional gums that come under the brand “MD’E GUM” (www.gumde.eu). Using the tabletting technology, which avoids the typical high temperatures of the traditional extrusion production method, they have a complete range of varieties, which includes:

  • Boost immuno gum: non viable lactic ferments + Echinacea angustifolia + Zn
  • ACE family gum: A, C, E
  • Chol control gum: Red Yest rice, betaine, B6, B12
  • New Folic gum: Folic acid
  • Anti Ageing gum: C, E, resveratrol, CoQ10
  • No stress gum: L-Tryptophan, Lemon balm, scullap herb
  • Diet Plan: Bitter orange, garcinia, gymnema, griphonia
  • Body Drain gum: Orthosiphon, green tea, pinneaple (bromelain)
  • Omega Gum: DHA, EPA
  • Energy Gum: Caffeine (200mg per serving, which consists of 4 pieces of gum

The chew of the product is good, avoiding the crumbliness of some tabletted gums that I have seen in the market. The information related to the products contains data related to the release of the active ingredients, which enhances the reliability and professionality of the product.

 

 

SUPHERB – Israel 21/05/2018

Filed under: Market & Fairs,New product — Joan Mestres @ 10:45 AM
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Continuing with functional gums, some days ago I found this interesting example from Israel. The company (Supherb) has been manufacturing dietary supplements for over fiteen years, but recently decided to use chewing gum as a delivery system for such supplements. They launched the brand “Tab in Gum” (www.tabingum.com) for this purpose. One of the most interesting claims of this product is that it may contain up to 800mg of active ingredients, which is more than other functional chewing gums in the market. The company also claims that the active ingredient is released inside the mouth within 45 seconds. This gum does not use a tabletting technology (which seems to be the most common way to produce functional gums) and the product is coated.

The product is presented in different varieties:

 

  • MultiVitamin, for Kids: With Ca, C, B3, Zn, Fe, Mn, B1, B2, folic acid, biotin, Cr, B12, A, D3, E
  • Iron 30mg. For anaemia.
  • Ginger + B6. For sea sickness/nausea
  • Cranberries + Vit C. for urinary tract infection
  • Winter : With elderberry, astragalus, vit C, liquorice and Zn. For immune system enhancement

 

 

CHEW POD – USA/Canada 13/04/2018

Filed under: Market & Fairs,New product — Joan Mestres @ 10:10 AM
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One more information about functional gum.

I wrote about this company about a year ago (link).

Now it seems that they decided to target the US market. Of course, with such an interesting functional gum for sure there is an opportunity. I attach the article fom Confectiomery News (link) so you can read the full information. It seems that the current formulation has changed slightly from the one I mentioned one year ago (e.g. In the “Energy on Demand” version the guaraná has disappeared and there is vitamin B5 instead). What has not changed is that the article still mentions the same two products that I described: “energy on Demand” and ” Sleep on demand”. The third product of the range “Focus on demand” is not mentioned.

 

What I find interesting in the article is the specific mention to the e-commerce and the intention of the company to fully develop this sales channel.

Also, it mentions the trend of “sugarfree” and “aspartamefree”, which is useful to keep in mind.

 

CB12 – Meda 29/03/2017

The Swedish company MEDA (belonging to Mylan (USA) since mid 2016) has the nice “CB12 boost”. It is designed to fight the bad breath and for this prupose contains Zinc (in form af zinc acetate dihydrate) and sodium fluoride (NaF). The foremr is supposed to reduce the sulphur gases which cause the bad breath, the later is a well recongized agent in the oral care field which contributes to the maintenance of the tooth mineralization. It is also formulated with xylitol, which plays a role in this action.

This is another example of tabletted gum. It has two different layers (one white and the other blue), with the brand name “CB12” engraved in one of them. It some in two different flavors: Mint and Eucalyptus. website: CB12

The product is patented (Nr. 1 589 825) by GumLink, the danish company.

The CB12 range has also a mouthwash that has the same purpose, so both products complement each other.

 

 

 

CHEW POD – USA/Canada 24/03/2017

I have in my hands some samples of “Chew Pod”, in the two verison that exist: “Energy on demand” and “Sleep on demand”.

Both are a very good example of tabletted gum (made from gum in pwoder by means of a tabletting machine). The gum pieces have 3 horizontal layers, I assume that they serve technological purposes (like minimizing the stickiness to the tabletting machine) rather than aesthetical ones. The crumbliness (quite common in these type of products) is minimized, or i would say, even non-existing. The flavor has a very good lasting. They come in blisterpacks wth 8 pieces each.

The one that claims “Energy” contains Caffeine, Taurine and Guaraná seed extract (50mg, 50mg and 40mg respectively). The ones that claims “Sleep” contains Griffonia simplicifolia seed (5-HTP: 5-hydroxytryptophan) at 50mg per piece and 1,5 mg of Melatonin. Both versions contain vitamin B6 (pyridoxine HCl) and are sweetened with Sucralose.

The company that produces them is headquartered in California, USA and the product is manufactured in Canada.

You can learn more in a very attractive website: www.chewpod.com and also in www.khloros.ca (where I can see a thrid version of the product, named “Focus” but this does not seem to be in the market yet). You can also check the facebook page  @chewpod and the instagram with the same label @chewpod , where this “Focus” version also appears.

The company seems also open to produce for private label.