ISM is always a good source of information and novelties. This year the event has been smaller and less crowded than in the past, due to Covid19, but at least we were able to meet again in person after a long time and see that many companies are very active and that the chewing gum industry is evolving. I will post during next days about some concepts/products/news that I saw in Köln.
The first one is “GoBeDo” a chewing gum containing Chitosan and Zinc, claiming to boost immunity. It comes in a 9-piece blister with carton sleeve with peppermint flavour. For sure, during this pandemic consumers are more aware of certain healthy claims and are searching for products helping to enhance protection of the body and overall wellness. Immunity, of course is a big issue and this gum fits perfectly well into that request from the market.
Here you can find more: GoBeDo