Chewing Gum Consultant

Professional Chewing gum industry meeting point

ISM 2015 11/02/2015

Filed under: Market & Fairs — Joan Mestres @ 5:09 PM
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Back from this year’s ISM (and Prosweets) exhibition in Cologne / Germany.

I repeat myself when I say that this fair seems smaller and smaller every year, so I will not insist on this. It is still an impressive show and a very interesting meeting point for the confectionery industry. I have seen a few novelties (not many because most the companies I visited were not really presenting anything new) which i will be talking about during next posts.


Stevia, Stevioside, Rebaudioside… and Chocotec 07/12/2012

Almost everything, but not all is chewing gum in this world… there is also chocolate! So this week I attended Chocotec, a symposium organized by ZDS in Cologne.

Of course both worlds have some common features and I’d like to mention now about the new trend: Stevia, or better I should say “Streviol Glycosides”. This family of intense sweeteners includes Rebaudioside A, B, C, D, E and F, and also Stevioside, Steviolbioside, Rubusoside and Dulcoside A. This group of molecules have been approved by EU with the number E960 as long as they contain at least 95% of Steviol glycosides and a minimum of 75% of Stevioside and/or Rebaudioside A.

The origin of all those ingredients is the plant “Stevia rebaudiana Bertoni” which was first cultivated in Paraguay. Nowadays the main source of this plant is China.

Important, the maximum level allowed in chewing gum is 3300 mg/kg of Steviolequivalents or 5500 mg/kg as Stevioglycosides. And it cannot be combined with sugar! EU Commission Directive 1131/2011

Also important that it cannot be labelled with sentences as “Natural Sweeetener Stevia” or “Stevia-extract”.

I heard rumours that most probably we will see chewing gums with this sweetener being launched in the market by next year 2013…