Today another novelty seen in ISM. A gum specially designed and directed to E-gamers. This is a growing segment of the market and the company Fleer has identified it as such, and presents their CLIX Pro, containing different Vitamins and also Green Tea and Ginseng.
CLIX is their well-established brand for their chewing gum, after many years, so they use the same umbrella to launch this very special product. It comes in blister with 10 pieces of coated gum www.clixpro.es
I wrote last year about this company, specialist in sugarfree chewing gums. This is the link to my previous post.
There are no revolutionary novelties this year. Mainly a new brand extension for the sat product: CLIX, which is named CLIX CRACK. This is a square dragee presented in individual flow pack which comes in different flavors: Watermelon, mint, spearmint ands strawberry.
This adds to other products of the “CLIX family”: CLIX 3D, CLIX ONE, CLIX PLUS (with -Aloe vera), 6 CLIX and CLIX JOYSTICK.
The company also produces bulk dosages for third parties and private label.
I thank Mr José Ramón Navarro for his explanations during the show.
The company FLEER ESPAÑOLA SA is a joint venture between Tootsie Roll and the Torrents family.
Dr Torrents (a pharmacist) entered the world of chewing gum back in 1960 when he developed a gum against motion sickness. You can read the history and more in their web-site www.fleer.es
The company is based near Barcelona and employs about 90 people. I thank Mr José Ramon Navarro for his time and explanation during ISM.
In fact, FLEER has very innovative and interesting products. Their main brand is CLIX (sugarfree gum in dragee and tab presentation). New in ISM was the “JOYSTICK”, a stick in individual flow pack which comes under the CLIX brand umbrella. This presentation is not very common, so worth checking. Other branches of the CLIX brand are “CLIX 3D” or “6 CLIX STICK GUM” (a sleeve with 6 sticks inside).
Other brands are DUBLOOM (sugared bubble gum filled with liquid) and DUBU (melons and other shapes. I always found very nice the one that comes with the shape of a bear!). Of course, we also find the famous “DUBBLE BUBBLE”, a heritage from the original FLEER, in USA.
Chewing Gum Consultant 