Chewing Gum Consultant

Professional Chewing gum industry meeting point

FLEER – Spain 08/04/2014

Filed under: Market & Fairs,New product — Joan Mestres @ 11:32 AM
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I wrote last year about this company, specialist in sugarfree chewing gums. This is the link to my previous post.

There are no revolutionary novelties this year. Mainly a new brand extension for the sat product: CLIX, which is named CLIX CRACK. This is a square dragee presented in individual flow pack which comes in different flavors: Watermelon, mint, spearmint ands strawberry.

This adds to other products of the “CLIX family”: CLIX 3D, CLIX ONE, CLIX PLUS (with -Aloe vera), 6 CLIX and CLIX JOYSTICK.

The company also produces bulk dosages for third parties and private label.

I thank Mr José Ramón Navarro for his explanations during the show.

 

FLEER – Spain 03/04/2013

The company FLEER ESPAÑOLA SA is a joint venture between Tootsie Roll and the Torrents family.

Dr Torrents (a pharmacist) entered the world of chewing gum back in 1960 when he developed a gum against motion sickness. You can read the history and more in their web-site www.fleer.es

The company is based near Barcelona and employs about 90 people. I thank Mr José Ramon Navarro for his time and explanation during ISM.

In fact, FLEER has very innovative and interesting products. Their main brand is CLIX (sugarfree gum  in dragee and tab presentation). New in ISM was the “JOYSTICK”, a stick in individual flow pack which comes under the CLIX brand umbrella. This presentation is not very common, so worth checking. Other branches of the CLIX brand are “CLIX 3D” or “6 CLIX STICK GUM” (a sleeve with 6 sticks inside).

Other brands are DUBLOOM (sugared bubble gum filled with liquid) and DUBU (melons and other shapes. I always found very nice the one that comes with the shape of a bear!). Of course, we also find the famous “DUBBLE BUBBLE”, a heritage from the original FLEER, in USA.

3D-Clix-Joystick-Menta-Azul_thumb                                               clix3d                                                    dubloom