Chewing Gum Consultant

Professional Chewing gum industry meeting point

Beneo 25/03/2013

Today I will leave the presentation of chewing gum producers in ISM and talk a bit about a supplier.  There were a few suppliers presenting there, so I will discuss about their ingredients as well.

Today is time for BENEO. The group has many branches and deals with sugar beet, rice and wheat products. It is itself a branch of the big german Südzucker group and probably the part of Beneo which comes closer to the chewing gum field is Beneo-Palatinit (Others are Beneo-Orafti, Beneo-Remy, Beneo-BioBasedChemicals and Beneo-Animal Nutrition). The company has an excellent application laboratory where they can prepare and analyize samples of many confectionery products.

This company produces two main groups of products: Isomalt and Palatinose.

Isomalt includes a family of different grades. It can used as bulk swetener (Isomalt ST) in sugarfree gum, but mainly as coating agent (Isomalt GS) for the chewing gum pillows. It has other applications such as tabletting (Isomalt DC) and chocolate production (Isomalt LM).

Recent studies conducted by the company show, for instance, that isomalt can replace the Mannitol in the chewing gum formulation. Many producers use 5% of Mannitol in the formulation. The main objective of this, is to act as anticrystallizing agent for the main bulk sweetener (usually sorbitol).

See more in this link

Palatinose is a trade name for the ingredient Palatinose, a sugar substitute which is “the only low glycemic carbohydrate providing longer lasting energy in the form of glucose” and it has also its application as sweetener in chewing gum.

In ISM the company presented a chewing gum which includes Palatinose and Stevia as sweeteners and a candy with Isomalt and Stevia. This follows the trend noticed in the market of increased use of Stevia as intensive sweetener. I mentioned about this in previous postings.

Let me reproduce here a text supplied by the company itself discussing about one of my passions: “Innovative applications”. In this case about tabletted gum, which is interesting in itself:

One of the most interesting uses of the multi-layer compressed gum technology is Procter and Gamble’s Wick Blau Icebergs Sugar Free Chewing Gum.  Launched late in 2008 in Germany, the chewing gum features a white layer of peppermint, with a special chewing gum layer.  Containing ISOMALT, this sugar free mint product has been designed to have two effects; to provide an immediate refreshing feeling, as well as prolonging the product’s overall taste with the chewing gum.  A more recent product brought to market featuring a similar two-layered mint/gum approach is Vivident’s Cool Shock Two-Layer Chewing Gum.  This strawberry flavoured gum contains no added sugar, thanks to the inclusion of ISOMALT, and has been reformulated into trianglular-shaped tablets for marketing impact.”

In the links below you can find more about the company and products:

www.beneo-group.com

www.beneo.com

www.beneonews.com

I thank Ms Ingrid Willibald-Ettle for her time and explanations during ISM.

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LTK TRADING – Turkey 20/03/2013

More about Turkish chewing gum producers!

Today LKT Trading, part of the huge Latek Holding, which contains many companies in many different fields (really impressive). But the one which is of our interest is the chewing gum branch of this Holding, which includes 2 factories in Istanbul area.

It has about 20 years experience and 300 employees. The owner is Mr Zekeriye Mete. You can read more in www.latekholding.com or www.ltktrading.com

The company has two main brands: “Happy Gum”, which is the “chewing gum part” and consists of dragees and sticks presented in different packagings (plastic bottles, flip top boxes….), and “Gum Babol” which is the “bubble gum part” and has cut & wrap products in multipack presentation. The new launch for ISM was a HAPPY GUM sugar free presented in an envelop and with 6 different flavors.

According to Euromonitor, Sugarfree chewing gum accounts for 72% in volume of the total gum sold in Turkey in 2011. The trend, of course is for positive growth of this segment,a s products become more and more sophisticated.

I thank Mr Cem Erman for his time and explanations during the fair.

 

Stevia, Stevioside, Rebaudioside… and Chocotec 07/12/2012

Almost everything, but not all is chewing gum in this world… there is also chocolate! So this week I attended Chocotec, a symposium organized by ZDS in Cologne.

Of course both worlds have some common features and I’d like to mention now about the new trend: Stevia, or better I should say “Streviol Glycosides”. This family of intense sweeteners includes Rebaudioside A, B, C, D, E and F, and also Stevioside, Steviolbioside, Rubusoside and Dulcoside A. This group of molecules have been approved by EU with the number E960 as long as they contain at least 95% of Steviol glycosides and a minimum of 75% of Stevioside and/or Rebaudioside A.

The origin of all those ingredients is the plant “Stevia rebaudiana Bertoni” which was first cultivated in Paraguay. Nowadays the main source of this plant is China.

Important, the maximum level allowed in chewing gum is 3300 mg/kg of Steviolequivalents or 5500 mg/kg as Stevioglycosides. And it cannot be combined with sugar! EU Commission Directive 1131/2011

Also important that it cannot be labelled with sentences as “Natural Sweeetener Stevia” or “Stevia-extract”.

I heard rumours that most probably we will see chewing gums with this sweetener being launched in the market by next year 2013…

 

Sweet Tec – ZDS 22/09/2012

Filed under: Market & Fairs,New product — Joan Mestres @ 12:08 PM
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Just back from Lindau – Germany, where I attended this year’s edition of Sweet Tec, organized by ZDS. Interesting presentations about coating and all what is around it (ingredients, technology, …) Not necessarily about chewing gum, but also. For me it was special because, after many years (since 1998 if i remember well) giving lectures in ZDS, this is the fist time that I talk about something which is not chewing gum. This time was about chewy candy technology, which of course has some points in common with chewing gum but it has also its specificities.
Besides the usual companies attending these seminars (Capol, Danisco -now DuPont-, Chocotech, Beneo-Palatinit, Roquette, AZO, Munters…) I found specially important to note the presence (with booth) of two companies offering Stevia. One of them is Cargill, the other is NP Sweet A/S. While the first is well-known, I was not aware of the second, which is a joint-venture between Nordzucker and PureCircle. This follows, and reinforces the trend of this new ingredient, at least in Europe (I posted something about it already in this blog). However, no chewing gum has been launched in the market yet. I could chew samples (lab scale) and they were very nice, so I’m sure we will see some chewing gum with Stevia in the near future.

 

Do PIIGS chew gum? 12/09/2012

Today I had the curiosity to check the Euromonitor figures for these European countries that suffer the current crisis in its most severe form. I’d like to share some of them with you (from smallest size market to largest). The data are from 2011.

PORTUGAL: 1318 Tons. Up 1% in value from 2010 but expected to stay at 0% growth until 2016 (the maximum range of Euromonitor’s study). The main brand is Trident and the market is largely dominated by Cadbury (63%), followed at distance by Wrigley (13%) and the local producer Lusiteca (4%).

IRELAND: 2130 T. Up 2% both in value and volume from 2010. Expected growth of 1% per year until 2016. The top brand is Extra and in this case the market is clearly dominated by Wrigley (86%), with some minor shares for Cadbury (3%), Zed Candy (1%), Tesco (0,6%), Adams (0,5%) and Topps (0,1%). A special note about the products from Zed Candy, which are very original and shocking.

GREECE: 3025 T. Down 9% in volume from 2010 and a decrease of 3% is expected in the studied period. Here the main brand is Trident and the market leader Cadbury with 59%. Then we find Wrigley (20%), Perfetti (13%), Elma SA (5,4%) and Sarsantis with 0,9%. This is clearly the country where we find the worse results, and it is as well where the economic situation seems to be the worse.

SPAIN: 13038 Ton in 2011 with 2% decrease in volume and value. However the expectations are more positive with a growth of 2%. Number one brand is Trident and here there is a tight fight for the largest market share, being Cadbury (43%) and Wrigley (42%). Then we find Perfetti (4,2%) and local producers such as Fleer (2,2%) and Damel (0,1%).

ITALY: with 18322 T is the largest market and one traditionally dominated by the local multinational Perffetti (94% market share!). Not much room left for the others, with only Wrigley accounting for a 2,3%. Number one brand is, of course, a Perfetti one: Vivident. The market has grown 2% in volume since 2010 and a small 1% growth is expected from now on.

We do not find many similarities, as each country has its own players, trends and dynamics. The only common trend that I found is also found in many other developed markets, which is the increase of sugarfree and functional products, that are keeping the market alive, in opposition to bubble gum and sugared gum which decreases more and more its presence. We can also look at the trend of smaller packages (which I discussed in a previous posting) and also some differences noticed at the point of sale, regarding the consideration of gum as impulse product.

 

Chewing gum technology book 12/07/2012

For those of you that are interested on knowing more and more about technological aspects around chewing gum, I can reccommend the book “Formulation and Production of Chewing and Bubble Gum”, by Douglas Fritz. You can find it in different internet stores ( http://www.woodheadpublishing.com/en/book.aspx?bookID=1965  or http://www.amazon.com/Formulation-production-chewing-bubble-gum/dp/0955808529  and others). In this book you will find the top relevant issues that interest you.

 

Isomaltulose in chewing gum 19/03/2012

Filed under: New product — Joan Mestres @ 10:00 AM
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I attach a link about news on the use of isomaltulose in chewing gum. The company Beneo is promoting this feature.

http://www.foodmanufacture.co.uk/Sectors/Confectionery/New-chewing-gum-with-next-generation-sugar

You can learn more about the company in www.beneo.com.

I have been in touch with this supplier usually in relation to the use of “Isomalt” in chewing gum, which is a well-know and common ingredient to be used in sugar-free gums, specially in the coating of pellets.

Now we will need to follow the use of this new ingredient, isomaltulose…