More about Turkish chewing gum producers!
Today LKT Trading, part of the huge Latek Holding, which contains many companies in many different fields (really impressive). But the one which is of our interest is the chewing gum branch of this Holding, which includes 2 factories in Istanbul area.
The company has two main brands: “Happy Gum”, which is the “chewing gum part” and consists of dragees and sticks presented in different packagings (plastic bottles, flip top boxes….), and “Gum Babol” which is the “bubble gum part” and has cut & wrap products in multipack presentation. The new launch for ISM was a HAPPY GUM sugar free presented in an envelop and with 6 different flavors.
According to Euromonitor, Sugarfree chewing gum accounts for 72% in volume of the total gum sold in Turkey in 2011. The trend, of course is for positive growth of this segment,a s products become more and more sophisticated.
I thank Mr Cem Erman for his time and explanations during the fair.