Chewing Gum Consultant

1st July 2021 brought important news to the chewing gum industry. The giant Philip Morris has acquired the Danish Fertin Pharma from EQT (which controlled 70% of the shares) and Bagen-Sorensen.

You can find information and details of the operation in many sources. I leave you here just a couple of links:

https://www.bloomberg.com/press-releases/2021-07-01/philip-morris-international-announces-agreement-to-acquire-fertin-pharma

https://www.reuters.com/business/healthcare-pharmaceuticals/philip-morris-buy-nicotine-gum-maker-fertin-pharma-push-smoke-free-products-2021-07-01/

Fertin has always been a reference when it comes to functional and pharmaceutical chewing gums. One of their strong points are the nicotin-containing products. This type of gums, used for smoke-cessation, fit well into the Philip Morris strategy of creating a smoke-free environment. Let’s see what the future brings to us in the market!